i cry a lot but i am so productive

Personally, as much as we poke fun at the absurd amount of variants of each album (idk who’s buying all of those anyways?), I can tell Taylor Swift is not truly interested in cash grabbing fans because she still only does music. Every other pop artist on the face of this earth these days has a makeup line and a skincare line and a new perfume with every album and an H&M partnership. They’re an ambassador for x luxury designer brand at Paris Fashion Week. Some own liquor brands or entire sports teams??? Harry Styles is selling lube and vibrators now.

"Okay, so I have this tradition when, the eve before I have a new album that comes out that starts a new musical era, I listen to the entirety of the last album that I made. So I listened to Tortured Poets Department to say goodbye to it, and I do it every time. It's every night before a new album comes out!"

“So, this was happening at the same time as the Eras Tour. When I was on tour in Europe, last summer, it was the point in the tour where we had so many shows, so frequently. I was getting sick a lot. I was always physically sore. But I had reached the point in the show where I could do it muscle memory. So I needed something to wake my brain back up. I was like, ‘I need something that like, puts a little—’ it felt like I was so physically exhausted from the shows, but being mentally and sort of emotionally stimulated by making this music got me to the point where I was like, so excited to step back onstage, because I knew I had this little secret project that I was working on.”