Princess Anna

R.I.P. the crowded, kinetic, candy-colored cartoon craziness of Walt Disney World’s World of Disney store, Oct. 1996 - Feb. 2017

It was sensory overload in all the best ways, a blinking, twinkling, sparkling, hey-I-know-this-song (…and this song! …and this song!) shopping experience that was often as exhausting as it was exhilarating.

If you could inject adrenaline into retail displays, carving cartoon corners and Fantasia-inspired filigree into all of them and then lighting them up like some kind of parade float flambé, you’d have the visual potency of maybe half of a half of one wing of this merchandise mecca.

People say ‘dated’ like it’s a bad thing, but the late 80s/early 90s were the decade of the Disney Store, and this place felt like a period-perfect recreation and celebration of that multi-million dollar licensing and merchandising age.

Plus, those slowly moving character statues were so rad.

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Is it more important than a balloon?