Ananya Banga

Brief - To change the future of Maggi. Something that would change the perception of Maggi products from an instant fix to an ingredient in home cooking. 

Our idea - 

Brief - Even though 18-25-year-olds consider running as a good exercise, they are the ones who participate in marathons the least. How can Radio Mirchi appeal to this age group and ask them to start running while staying in sync with the Marathon thought of - #BeBetter. 

Script - 

Brief - Skechers wanted to connect to a younger consumer by talking in their language on social media. 

What we did - Following the erupting ‘Hypebeast’ culture amongst the youth, we knew that Skechers is falling behind in the space due to their approach and design and the people they collaborate with. Hence, we proposed an entry for the brand in the ‘cooler’ space of things. 

This was for a pitch. 

Brief: Jet Airways is launching a new non-stop flight from Pune to Singapore. 

Radio scripts: 

Brief: To make the customer experience the beauty of nature in their home with the new Nilaya Naturals paint - a first of its kid paint made with only natural ingredients. 

Script for Film: 

Pitch work 

BRIEF: Launch Amazon Audible in India. 

SOLUTION: Shed a different light on how you can experience books.

BRIEF : Follow up scripts were to be written in a testimonial format for Ariel where people would share their Ariel Story. 

The following scripts were approved and are to be shot soon. 

BRIEF : Vivo smartphones wanted to shoot a TVC for IPL, but they did not want to focus on just the cricketers. And wanted to highlight the selfie camera feature in their latest smartphone VIVO V5. 

SOLUTION : We noticed that the cheerleaders at IPL are just looked at as props, so we decided to change that. 

CAMPAIGN LINE : This is not a selfie, this is myself.

Link to the video : https://www.youtube.com/watch?v=5OshdpiVqI0

BRIEF : Domino’s was launching late night delivery in Gurgaon, Mumbai and Bengaluru. 

BRIEF : Domino’s wanted to introduce new Everyday Value offers, and wanted people to not consider pizza as a special thing. You don’t need a reason to have pizza, they said. 

SOLUTION : The team decided to come up with everyday mundane situations and bring in pizza in those little celebrations. A slice of life take. 

This is one of the scripts written by me that got approved. 

BRIEF : Engage Deo wanted to focus on how certain fragrances remind people of certain memories, people, instances etc. So we decided to come up with Engage Pocket Stories, which would be stories by people talking about their memories related to certain fragrances.