Retail Analytics | Proximity Marketing

Artificial Intelligence in healthcare is all set to experience a huge growth in the years ahead. AI can indeed augment healthcare possibilities to new heights.

Blockchain technology has the potential of truly transforming healthcare opportunities in the future. It can indeed take healthcare to the next level.

In-store marketing isn’t exactly the priority of omnichannel retailers. Being digital-heavy is fine, but there should be some parity between online and in-store.

Enhancing the in-store engagement of customers is an important aspect for all brick-and-mortar stores. Store associates play a vital role in ensuring the same.

Brands leveraging proximity marketing often commit some common mistakes. Disconnect between data silos, unlimited messaging, being a couple among others.

Through Omnichannel retailing, Amazon aspires to make grocery retail shopping more efficient for the customers. Brick-and-Mortar retailers should follow suit.

Different merchandising strategies should be implemented for achieving different objectives. Strategies for increasing sale & maintaining loyalty are different.

Omnichannel retailing is not new. Retailers should provide consistent customer experience across mediums to attain their loyalty. Personalization is also key.

Retail personalization, AI, among others help satisfy customer expectation & drive brand loyalty. Here are a few customer care trends for brands to consider.

As for data-driven marketing, app & location-based marketing is popular among marketers of US & UK. Real-time personalization is not UK marketers’ priority.

Customer behavior analytics data allow organizations to predict & personalize the shoppers’ journey. It allows them to acquire the edge over their competitors.

Retailers should look to enhance the in-store engagement of customers. They can do so through in-store personalization, latest technology, and faster checkouts.

Retail has changed. The Internet of things in retail, video technology, proximity sensors, and digital payment options are leading the retail evolution.

Retail Analytics help enhance marketing decisions and optimizes store operations. The retail analytics market is set to grow at a whopping rate till 2020.

Digitization of physical retail is the key as retailers look to meet consumer expectations. However, there are various problems that is blocking their progress.