The article begins by giving credit to Toboso Yana as the creator of the original concept, the main story and the character designs for the game. Narita talks about how amazing it is that a story from Japan is being broadcast to the whole world.
"The initial catalyst was our in-house animation team introducing us to Aniplex's animation division. We started talking about how it would be interesting to collaborate on a game together. Fate/Grand Order was also gaining tremendous popularity, and the discussion naturally grew more lively from there.
"Around that time interest in villains was also rising within Disney, influenced in part by films like Maleficent, which depicted stories from the villainsโ perspective. During meetings with Aniplex someone said, 'When it comes to villains, the creator of Black Butler Toboso Yana-sensei is the perfect fit.' And Toboso-sensei herself was a huge Disney fan, so everyone immediately agreed, saying, 'Then we definitely want to work with her.'"
"Aniplex is highly knowledgeable about uniquely Japanese anime styles, especially genres that resonate with adult women, and they have a profound understanding of what users want. And Toboso-sensei already had a passionate fanbase."
"At that time interest in villains was rising in Japan as well. Shows and character greetings themed around villains held at DisneySea were extremely popular, with large numbers of adult women passionately engaging with the characters. Seeing that reaction, we felt, 'This element will definitely resonate.' That atmosphere became a tailwind, and we gained confidence in the world of Twisted Wonderland."
"Twisted Wonderland is also a work born by adding uniquely Japanese interpretations and diverse talents to the well-established Disney franchise of Disney villains. This kind of idea likely wouldnโt have emerged from the United States, and the fact that it was both realized and then succeeded carries great significance. It was also very meaningful that fans overseas were able to embrace it in the form of a game."
"From the animation perspective, the first priority is to value the fanbase that the game has built and create a work that allows those fans to enjoy it even more."
"Today, stories are being created all over the world and can be shared instantly through streaming. It is truly wonderful and a movement that enriches the world. In that context we are so happy that Japan-originated content can play a part in the global landscape."
"Our animation team joined the project last. There is the solid base of the game, which expanded into comic adaptations (the source for the anime), merchandise, and music. The music has received a strong response, and we plan to further develop it in the animation as well."
"Personally, when I joined the world of Twisted Wonderland, I was repeatedly impressed by the passion of its creators. Iโve heard that it took many years for the game to come to life, and throughout that time every detail was carefully considered: 'How can we make this even more engaging?' and 'How can we delight the fans?' I believe it is precisely this meticulous accumulation of creative effort that has led to the current excitement surrounding the project."
"The community is an indispensable part of this work. Not only at events like Anime Expo but also on social media, every time new content is announced many fans respond spontaneously. On X, it even reaches top trending rankings. That mutual excitement and shared enthusiasm among fans is the real power of Twisted Wonderland. (It is) incredibly passionate. We want to listen carefully to those voices and manage the project in a way that truly aligns with what the fans are seeking."
"Together with Toboso-sensei and Aniplex, we discussed what to pay homage to and how far to quote, prioritizing mechanisms that let viewers gradually notice and enjoy references rather than presenting overt, obvious citations."
"The fact that Toboso-sensei is a huge Disney fan was also significant, and many brilliant ideas came from her. While participating in those discussions we always pursued the right balance. From the perspective of the game production team, it was truly an ideal partnership."
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