How to Drive Net New E-Commerce Sales using Messenger MarketingMar 15, 2021
Firstly, let me throw some numbers at you, that will give you an idea of the incredible size of Facebook Messenger market
There are 1.3 Billion Messenger users globally of which 136 Million use Messenger in the US.
More than 20 billion messages are exchanged between businesses and users monthly on Facebook Messenger.
Messenger marketing leads to 70% better open rate than email marketing.
These numbers show that Messenger Marketing is an incredible untapped communication platform that E-commerce businesses (plus other online businesses) can use to engage nurture, build email lists, and walk prospects through a buyer journey. As well as develop a stronger relationship with customers over a longer period of time.
There is a large and growing target market sitting here for businesses to immediately access, provide value to and in return drive incredible sales volumes.
Best of all, you don’t need spend money or time to develop landing pages to captures emails and other customer data, as it can all be done within Messenger in a frictionless manner.
Imagine owning a customer profiles that includes:
· Partner status (married, single etc)
This type of information is readily provided by customers if asked in the right way through Messenger Marketing.
This information then allows you to tailor messaging and offers directly to your customers, and in turn giving them a premium and customised experience...... and that’s going to win hearts and minds, which in turn creates loyalty and repeat purchasing.
Objective of your Messenger Marketing Campaigns
Before you get your Messenger Marketing campaign developed, you will need to think very carefully about the objectives of your campaign.
Most clients we work with want to grow their database of emails (Messenger contacts, and SMS).
Building your customer database allows you to control their own traffic. Controlling traffic means that if the customers, know like and trust your brand, you will be able to make sales whenever you want.
You will not have to “pay to play”, meaning you won’t have to rely as much on paid advertising to drive traffic to your online business.
Controlling your own traffic will allow you to make special offers during various times of the year (Black Friday, Valentine’s Day, Birthdays etc) and drive that traffic through to conversions and incremental sales.
Bottomline is that in our experience you able to grow their revenues anywhere from 10% to 25% using Messenger Marketing if designed and deployments effectively.
Customer experience is of paramount importance.
If you can make your customer’s experience fun and engaging, do you think your brand will stand out in their minds? ......absolutely!
With Messenger Marketing you are able to use, GIFs, videos, fun facts, games, and entertaining content to engage, entertain, differentiate and build a long-term relationship with your customers.
One easy way of getting new business is through word of mouth. So, asking for a referral through a Messenger Marketing sequence is easy to do and it works very well.
You can even have a share button that allows people to share the Messenger Marketing sequence with their friends.
Customers who are satisfied with your products/services, will be more likely to refer friends and family and Messenger Marketing gives them a simple way to do this and help further build your customer list.
It’s a very effective marketing technique, with a high conversion rate.
Bottomline is that if your eCommerce store or online business is not developing and deploying Messenger Marketing campaigns, you are leaving boatloads of money on the table.
Messenger Marketing can handhold customers through the buying journey, sell to the people wanting to buy now and sell when people are ready in the future.
You know what they say..... the money is in the follow-up, and Messenger marketing is great at following up and making sales when the customer is ready to buy.
Messenger Marketing should be a one element of your overall sales and marketing strategy.
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