Aesthetic Flattening
Hey aestheticaste, this is Sublim3, and today Iâm writing my last blog post, not about a particular aesthetic but about the general trend of aesthetic flattening I believe to have taken over the internet.
Glitch feminism by Legacy Russell is all about identity and subverting hegemony by way of it. A âglitch,â in the digital refers to the disruption of a system, which glitch feminism reappropriates as a glitch in typical identity categories, such as the gender binary, thereby subverting them. Digital avatars are the means to this glitch, wherein the persona a person online is perhaps more flexible and fluid than otherwise. Especially because of the lack of bodies, which are used in the real world to categorize people into rigid gender and sexuality categories, avatars come with a high degree of configuration and reconfiguration.
What I appreciate about Legacy Russellâs âGlitch Feminism: A Manifestoâ is that precisely because it is a glitch within the larger internet system, no two glitched avatars will be the same. The same cannot be said for what I consider to be generic, flat, and uninspired digital aesthetics of today, whose sole purpose is to get people to associate with certain universal connotations to then get them to buy commodities which correspond to what they believe to be a unique identity. Consider a few examples:
In the 1990s and 2000s, skateboarding, or simply skating, was on the rise. Prolific figures such as the legendary Tony Hawk, known for his wild stunts and tricks, allowed for skateboarding to reach a wider, mainstream audience. Still, there was something subversive about it. Skaters were known to smoke weed, be super chill, and generally not care about all of the distractions of modernity like career and social ascension. It was simply a hobby which people enjoyed and spent a lot of time doing in-itself.
Compare this to the modern âskater boyâ or skater aesthetic. Its appeal consists in baggy jeans, which have since become popular again, thrasher Tâs, and Vans off the wall. On TikTok or Instagram, anyone with any interest in skating will likely come across videos detailing how to best dress according to the identity, or how to best cut your hair like a skater. While there is nothing wrong with âlooking the part,â especially as shoes like Vans are particularly made for skateboarding, I feel like much of the youth now associates being a skateboarder more with a rigid fashion sense than any authentic love of the game.
Another example of this is the rap-music label, Opium. Founded by Playboi Carti in 2019, the group, which now consists of four artists, is known for their hardcore music and dark aesthetic. Especially Playboi Carti has become known on the internet for his mysterious aura and all-black outfits. While many edgy teenagers are inspired by this look, adapting a similar love for gloomy and morose fits, my concern stems from the fact that rather than creating an individual identity whose basis is perhaps a gloomy outlook on life or simply a love for the labelâs musicians, it is more of an expression of the label than of the individual. While one may perhaps think oneself to be a subversive avatar or real-life person, this conception of the subsersive stems from mass culture rather than real critique. If Adorno woke up to these internet trends in 2025, he would perhaps write an even more scathing critique.
My advice to readers is not to stay away from anything that interests you just because it is associated with greater trends or celebrities, but to be aware of the incentive algorithms have in categorizing social media users into ever more rigid and self-contained categories, which then directly lead to the purchase of specific products. As Marxâs formula of ideology goes: âthey know not what they do, but they do it anyway.â The first step has then to be recognition.











