The Evolution of Advertising and Media

9)The internet of things awaits.

Advertising will now adjust to weather with Twitter. Snow? Yo get ads for cold weather clothe. Sunny? Why not receive ads for a restaurant by the beach. Amazing stuff by Twitter.

For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful [...]

Showtime's "Web Therapy" and Comedy Central's "Broad City" and "Drunk History" all started online. Now more series are looking to make the leap.

Everything is connected!! But make sure you are not going in circles!

We assumed that we have your attention and you think "going digital" is a must...but how do you do it? Take a look of this very helpful framework to plan and organize your digital marketing strategy

Ever wonder why the products you are most interested in appear in your Facebook page? It is no coincidence! Facebook Exchange tracks everything you research online and posts it on your Facebook to convince you to buy the product if you haven´t. 

Digital Advertising has now a different degree. Nowadays, you can take an online or offline course that focuses in social media marketing. More and more companies are starting their own social media department that requires certain level of expertise in the subject. 

This innovation is not limited to product, however it expands to media and communications.

The biggest learnings include taking risks, embracing failure and following your gut! 

Depending on what your company is looking for there are several ways to use digital advertising tools. This model is very useful to determine where to allocate your resources as a marketing director in a company. 

Howard Homonoff talks about media disruption and new business models while discussing tips on how to stay media relevant. Remember to take advantage of opportunities to learn from young people and always remember to be unafraid!

Digital Marketing or marketing in a Digital Era. Take a look of what Michael Aidan, head of Digital & VP digital brand platform at Group Danone S.A. thinks about it

How has the adverting executive role change over years? Take a look!!

Take a look and see how your digitalfootprint looks like!

“It’s imperative now, more than ever, for brand marketers to consider the messages we are communicating and where and when those messages are being consumed,” says Owen Sagness, Microsoft UK general manager for advertising and online.

Not only advertising has been transformed by the digital environment, but also the way you purchase the ads has gone digital. The evolution of advertising to the digital environment is for real.