CENERGY

The stakes are bigger, the emotions run higher, and everyone’s game rises to a new level. It’s not only about activating brands, but activating fans. Game on!

CENERGY has launched a new marketing campaign for the BIG EAST Conference to support ticket sales to the 2015 BIG EAST Men’s Basketball Tournament. The campaign, which includes digital and out-of-home advertising, social media and SEO was designed to generate awareness of, and spur ticket sales to, the tournament – set to take over New York City at Madison Square Garden in March.

CENERGY developed an experiential marketing tour that included larger-than-life letters, a branded food truck, and a great opportunity for Clevelanders to celebrate and share their hometown pride. 

The tour has already visited festivals and sporting events throughout region, while engaging over 100,000 fans of Cleveland – all of which share the love for their hometown with #ThisIsCLE.

It would be a bit costly to fly every Angelino to Alberta to visit the great Canadian Province. So instead, Travel Alberta engaged CENERGY to bring the spectacular sites of Alberta to the City of Angels. 

A six-story, 3,600 square foot “domed world” was set up at LA Live, allowing visitors a chance to experience all the natural wonders of Alberta, Canada. The daylong event included a panoramic video that was projected on the interior of the dome, photo opportunities, history display, and more. In all, over 5,000 guests toured the Alberta Experience, each leaving with a true appreciation of Alberta and a customized itinerary to come visit.

While not everyone could get into The Q, the Cavaliers partnered with CENERGY to make sure everyone could celebrate the tip-off of this historic season. The CENERGY team brought a Cavs themed party to 40 bars in downtown Cleveland. That’s right – 40 bars!  While CENERGY has never been a stranger to hitting up a few bars now and then, 40 in one night was quite an accomplishment. 

Each participating bar was visited by the CENERGY event team, which hosted Cavs trivia, distributed branded swag, and, of course, helped get the fans pumped up for the start of the 2014-15 season. Go Cavs!

CENERGY partner, Zippo®, recently trusted our team with an unprecedented challenge: to help the brand launch a universal advertising campaign for their iconic pocket lighters for the first time in decades. CENERGY responded with the creation of a stunning international campaign that crosses cultures, language, and borders by celebrating the universal essence of what truly makes a man. The tagline, What Makes The Man, sums up the strength, the individuality, the reliability and the sensibility of not only the American man, but also Zippo. 

The campaign shows different types of men, each embodying a different lifestyle and personality type, experiencing different everyday moments. It creates a series of unique and rich visual stories with one thing in common: that no matter the time or the trends or the place in which he lives, Zippo is What Makes The Man.

The result is a campaign that is all at once emotional, powerful, and so elemental that it resonates with every type of man, no matter where he may call home. 

In order to easily deliver the campaign internationally, CENERGY also developed a streamlined and useful marketing toolkit for over fifty international distributors on behalf of the Bradford, Pa.-based manufacturing company. This allowed Zippo headquarters to give its international partners a marketing vessel filled with easy-to-use ad templates and 35 language translations – a completed campaign that will resonate in London, Rome, Beijing, Amsterdam, and beyond. 

A seasoned sales and marketing professional, Mr. Repicci comes with a wealth of experience within the talent industry. Having spent the last five years at Octagon Entertainment, he was instrumental in the development of the entertainment division of the global sports agency. Prior to Octagon, Mr. Repicci spent seven years at William Morris, where he ran WMA’s non-scripted television branded entertainment unit.

In his new role, he will introduce Stealth to major corporations and brands, and, upon uncovering their needs, will work with each division of Stealth (including CENERGY) to deliver custom solutions, be it endorsement, consulting, or marketing services. Welcome aboard!

Sarah Meegan brings over nine years of media, marketing, and account experience to CENERGY. Sarah’s unique background includes working for Rodale publishing, Six Flags, and HBO. In her five-year tenure with HBO, she has developed a strong reputation in the affiliate marketing industry. Ms. Meegan will bring her talents to CENERGY’s roster of marquee broadband and entertainment clients. She is an avid outdoors enthusiast and a certified Vinyasa Yoga Instructor.

Molly Mahoney joins CENERGY as account coordinator, also serving our broadband and entertainment clients. Molly comes to us with three years of experience in the political arena having interned for two U.S. Representatives and most recently, served as Digital Events Field Coordinator for Mitt Romney’s 2012 presidential run. Molly is a 2012 graduate of Xavier University where she served as Vice President of the University’s Women’s Club Lacrosse Team and Children’s Charities Club.

Cenergy Marketing & Communications, LLC announced today that it has added three executives to its growing account services staff. These talented additions will support agency business and serve new client partnerships.

Cenergy has joined Stealth SME, an integrated sports, media, entertainment, and consultancy company that aims to turn the industry on its head. Stealth will deliver its clients expert, best-in-class marketing services, consultancy, and talent representation.

It’s always nice to be honored for hard work. Cenergy scooped up three trophies at the 2014 WNY Addy Awards, which took place at the Tralf Music Hall in downtown Buffalo, NY.

CENERGY recently helped put the Canadian province of Alberta back on the map. Well, at least to the fans coming and going at LA Kings games. Playing off the ideas of the direct short flight between LA and Alberta and the concept of living and breathing your dream vacation north of the border, this activation got fans to put their bucket list into flight – quite literally.

Using touch screen monitors, fans were asked a series of questions about their inner selves. Once finished, the screen was suddenly filled with breathtaking images of Alberta. These visions of travel possibilities unfolded before the participant’s eyes, and were completely customized to his or her personality. Participants could then use the touchscreen to email their video to themselves, or share their video through their favorite social media platform to friends and family.

Travel Alberta used the information gathered during the quiz process to send out customized travel itineraries to participants, enticing them to book a trip.

CENERGY was given a very interesting task by the Portland Trail Blazers: bring statewide awareness to the fact that the Trail Blazers are a team for all of Oregon; not just Portland. Of course, this would require making a big impact. Enter in the Rip City Relay, the first ever statewide dribbling relay!

Starting on October 29th, one basketball traveled over 219 miles across the state of Oregon to arrive at the Moda Center in Portland for the Trail Blazer’s home opener. A mix of celebrities, players, citizens, and fans made there way across 88 relay legs in just five days.

CENERGY’s part included conception, planning, staffing, permitting, logistics, and creation of the route. Together with the Trail Blazers and Moda Health, CENERGY successfully made history while bringing together an entire state.

Jennifer left the Big Apple to join CENERGY as Director of Agency Services. She will oversee agency project management and traffic. Prior to joining CENERGY, Jennifer served as Project Manager at Publicis Kaplan Thaler.

Brian has returned back to his Southtowns origin and taken the reigns as Senior Copywriter. Brian joins CENERGY from Paragon Advertising in Buffalo, NY.  

Allison is now on board as Account Manager. Prior to joining CENERGY, Allison served as a digital manager at MediaVest.

No, really. We went back to school. 15 schools, as a matter of fact – all across the country. This past spring, Cenergy covered college campuses with color by executing the ‘Let Your Colors Fly Tour’ for AT&T U-verse®. This innovative, on-site experience engaged thousands of college students on campuses throughout the country. We like to think of it as 50 shades of activation. Starting at Yale, the tour headed east and engaged Buckeyes, Wolverines, Badgers, Bruins, and more with exciting ‘color run’ themed events and an unforgettable after party. Additionally, the tour brought along programming partner, Music Choice, to help pump up each event.

For AT&T U-verse®, it was a creative way to engage students and bring top-of-mind awareness to their premier broadband service. It was also a great way to build a permission-based database of potential U-verse® customers for future marketing efforts. 

Cenergy will be back on college campuses this fall, interacting with students and making sure they continue to colorfully connect with U-verse®.

It’s been a busy summer here at Cenergy! We’re proud to announce the addition of two world-class clients: Watkins Glen International Speedway and Travel Alberta. One in our own beautiful state and the other across the continent, both picturesque destinations will utilize Cenergy’s services to reinforce their brand attributes and drive visitation.

As agency of record for Watkins Glen International, Cenergy will be responsible for all strategy and communications planning, media buying, creative services, and sponsorship activation. Basically, we will be activating in the fast lane. Our goal is to reinforce ‘The Glen’ as a premier destination for race fans with a focus on the facility’s four key events: NASCAR weekend, Grand Am, the Finger Lakes Wine Festival, and the U.S. Vintage Grand Prix.

Travel Alberta, the official tourism marketing agency of the Province of Alberta, retained Cenergy to activate their sponsorships in California with AEG and the Los Angeles Kings. These sponsorships include on-site activation at Los Angeles Kings home games and the development of Alberta-themed events at L.A. Live.