ABC of Copy

The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors this picture with his own imagination, which is more potent than all the brushes of the all the worlds artists.

If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other . . . The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising.

"Ads are the cave art of the twentieth century."

Of all writings I love only that which is written with blood. Write with blood: and you will discover that blood is spirit.