2999 Popup - Green Change Project

Rebrand Concepts for an environmental learning program and series of workshops based in the Jane & Finch community! 

-

Through our design-driven environmental learning programs, we strive to uncover and grow the potential in all of us to transform the way we treat each other and the planet. We offer opportunities for youth and other community members to build their skills in collaboration and creativity, take leadership on neighbourhood action projects, and create pathways to employment or social entrepreneurship.

This spring, we will start construction on our Centre for Green Change – a new hub for community design and environmental action for the Jane-Finch area. In anticipation of its completion, we are opening a Green Change Pop-Up space onsite to host programs, events, and conversations with the community.

-

Feedback? Concerns? Favourite?

These systems have an inter-connected network structure.

They feature diversity and redundancy (a totally distinct notion of “efficiency”).

They display a wide distribution of structures across scales, including fine-grained scales.

They have the capacity to self-adapt and “self-organize.” This generally (though not always) is achieved through the use of genetic information.

Bare with me, I'm in the process of developing a concept!

  Literally:

Moss is a very simple type of plant that lacks conventional roots, stems, and leaves.

It is usually very hardy and grows almost everywhere, except under the sea. 

The Japanese have gardened with moss for centuries. Valued for its reduced need for watering, its greenness is considered to add a feeling of lushness and serenity to Japanese gardens.

What are the objectives of the identity for the Green Change Project?

Why the heck do we bother with branding and graphic design?

Connect different initiatives to larger overlying vision

Communicate that sustainability and going green is much larger than "nature." It's much more about planting trees. It is also about social justice and economic issues. It is about people – taking individual actions in how they live that minimize impact and waste on our environment. Your choices matter!

Communicate that Green Change connects to social and larger issues, city services, and recreation services.

Get community buy-in in ownership (this is your community! care about what's happening!), participation (get involved!)

Communicate that Green Change is moving forward towards a community work approach that is inclusive! Beyond the traditional! We are fun and different!

Raise awareness and bring up dialogue about environmental good and sustainability, what does that mean for the community?

Actually define vision of Green Change and make it clear to the community so that people will be willing to buy-in, participate, and engage! 

Have communication be inclusive to our DIVERSE and VIBRANT community members, our partners, other agencies, internal staff at Jane & Finch community center, our funders (Ontario Trillium Foundation, Livegreen...).

Communicate that we are accountable to our funders and partners! We are making impact!

What are the barriers for the communication of the Green Change Project?

To other community initiatives and funders:

We can come off too naive! Where does the dialogue about Green Change and sustainability come in within an area that is dealing with "more pressing issues" of personal safety and poverty? But don't it all interrelate? How does it connect to one another? How can we relate the Green Change Project to the larger picture? What kind of approach can we take in communicating an environmental project within the context of a marginalized community? THOUGHTS? Comment below!

To community members

We can come off as irrelevant when there are "more important things" to attend to! What are these "important things"? Can Green Change address that with sustainability in mind?

What are the benefits for the communication of the Green Change Project?

Something new

Something fun

A safe and supportive space where you are included and you can make friends and get to know your community!

Contributing to community (increase liveability through art and creations!)

More work/education opportunities through learning practical skills

Building up self

Building up community

We are launching CAN IT! on April 20

at Yorkgate Mall

1 York Gate Blvd, North York, ON M3N 3A1 http://goo.gl/maps/hdan5

We're going to test out some identity concepts on hoarding and posters for the series of workshops about waste! bins! trash art! rethinking waste! design thinking!

Brainstorming and strategizing on a rainy Wednesday afternoon at the pop-up!

This is what was on my bedroom wall, but now it's at the pop-up! More research! strategizing! brainstorming! Join me by commenting?

Stakeholders We're trying to think of people that we hope to engage and are engaged with the Green Change project.

Benefit & Barriers Why would you want to participate in the Green Change project? What's in it for you and what is holding you back?

These seem like a fun way to get involved in your community, no?

Do you know what options are available to you for your career? - Green Change Project offers cool and fun things for you to learn, practical skills and ways of thinking that you'll find very useful in jobs and at school!

An interviewee said: “We get funding but it is like they fund us like for normal stuff, like the typical stuff, like because we are from here, we have to go to a basketball game, and stuff like that, like we were talking about it, and we were like, we want to go to like an art gallery, something new, like, even stuff like that.”

~ Memorable quotes from the video ~

"They would always give you help as long as you wanted it.”

"Getting to know ourselves and about life"

"Get to where I need to get to"

"The only way they can help me is if I help myself"

~ Memorable quotes on the video ~

"Growing up never had anything like that"

"Something better than what you see out there in the hood"

"I felt like I was on the bottom, now I feel I'm at the top."

"You can do what you want."