#swot

Banana (Musa paradisiaca) is one of them plant horticulture that has contribution big to production fruits in Indonesia. Banana plants can grow fertile in the plains low nor plain tall as well as on climate wet nor climate dry. Study this aim for identify internal factors (strengths and weaknesses) and factors external (opportunities and threats) development Tundang banana commodity in village Bumi Jaya, Tanah Laut regency as well as develop a development strategy Tundang banana commodity in the village Bumi Jaya, Tanah Laut regency. Method used in study this is method SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). The results of research that have been done researcher to SWOT analysis as a development strategy Tundang banana commodity in the village Bumi Jaya, Tanah Laut regency can conclude that results analysis using SWOT for development strategies Tundang banana commodity obtained IFAS value is 2.82 and EFAS value is 1.89 and the strategy is right in development strategy Tundang banana commodity in the village Bumi Jaya, Tanah Laut regency is an aggressive strategy.