Objectives, Barriers, & Benefits
What are the objectives of the identity for the Green Change Project?
Why the heck do we bother with branding and graphic design?
Connect different initiatives to larger overlying vision
Communicate that sustainability and going green is much larger than "nature." It's much more about planting trees. It is also about social justice and economic issues. It is about people – taking individual actions in how they live that minimize impact and waste on our environment. Your choices matter!
Communicate that Green Change connects to social and larger issues, city services, and recreation services.
Get community buy-in in ownership (this is your community! care about what's happening!), participation (get involved!)
Communicate that Green Change is moving forward towards a community work approach that is inclusive! Beyond the traditional! We are fun and different!
Raise awareness and bring up dialogue about environmental good and sustainability, what does that mean for the community?
Actually define vision of Green Change and make it clear to the community so that people will be willing to buy-in, participate, and engage!
Have communication be inclusive to our DIVERSE and VIBRANT community members, our partners, other agencies, internal staff at Jane & Finch community center, our funders (Ontario Trillium Foundation, Livegreen...).
Communicate that we are accountable to our funders and partners! We are making impact!
What are the barriers for the communication of the Green Change Project?
To other community initiatives and funders:
We can come off too naive! Where does the dialogue about Green Change and sustainability come in within an area that is dealing with "more pressing issues" of personal safety and poverty? But don't it all interrelate? How does it connect to one another? How can we relate the Green Change Project to the larger picture? What kind of approach can we take in communicating an environmental project within the context of a marginalized community? THOUGHTS? Comment below!
We can come off as irrelevant when there are "more important things" to attend to! What are these "important things"? Can Green Change address that with sustainability in mind?
What are the benefits for the communication of the Green Change Project?
A safe and supportive space where you are included and you can make friends and get to know your community!
Contributing to community (increase liveability through art and creations!)
More work/education opportunities through learning practical skills
CAN YOU THINK OF SOME MORE? Comment below!