YILIN YEAH

John Lewis Christmas Advert 2016

Apple has always been the lead of trend in the tech world, as well as in the ad world. Along with their iPhone 7 releases, they are coming back with the most simple yet beautiful campaign! The 60 seconds ad was on-point, showing off new function of the phone, at the same time showing life style and passion that connects with users. Welcome back, Apple.

As art directors, it’s well known that advertised foods rarely look exactly like the real food they’re selling. In fact, a number of sites around the web have pointed out just how false food advertising can be. Here are a few tricks to make your standout in advertising photo shoots!

1. GLUE

Real milk tends to make breakfast cereal soggy and rather unappetizing in pretty short order. You know what doesn’t do that? White glue. Yogurt or shampoo have also been known to do the trick.

2. SPONGES, COTTON BALLS & TAMPONS

It’s important for hot foods to look hot. The way to do that is to show steam billowing off. Instead of stopping every few shots to nuke the staged food, photographers will often soak one of these items in water, microwave it, and skillfully hide it in the shot.

4. HAIRSPRAY & SPRAY-ON DEODORANT

That ripe, delicious bunch of grapes you see in that ad have that matte look to them because they’re coated in a healthy amount of one of these grocery store spray can staples.

5. GLYCERIN

If a product is cold or icy, you can bet the version in the TV commercial is covered in glycerin. The substance is used as a sort of catch-all on food shoots to provide gloss and sheen, or give the appearance of moisture on everything from a beer bottle to the leaves of a salad.

6. ANTACID & SOAP BUBBLES

'What's New?', 'What's Hot?' and 'What's Next?' are some of the most common questions I get asked through the year when I'm speaking at events or training.

As marketers plan ahead for where to invest their marketing budgets in the year ahead, interest in the latest innovations and trends increases yet more, so for the last few years, I've reviewed future opportunities from different angles, for example, here are the digital transformation and marketing integration trends in 2016. We've also looked specifically at the top eCommerce trends for 2017, which do over-lap with general marketing trends but have important differences.

A whole new concept of Vintage store has arrived in San Francisco! In the modern days, vintage items shopping around all base in luck. Well brand new vintage stop name the “Hunt” just might change that concept. All vintage items are rare and one of a kind, yet the store will HUNT for the type of items that you are looking for, and shipping it directly to your house! 

You can just tell the store any vintage object you wish to buy with a budget, they will go hunt the items for you. A teapot with wings, a golden typewriter, or a pair of green socks. It’s just that easy. Let your imagination go wild.

Chanel is a premium French fashion label that is recognized in the international market as abrand that specializes in fashionable accessories, luxury goods and expensive ready-to-wear clothes. It caters to the rich and famous elite class that can afford it easily. Gabrielle Chanel founded this private company Chanel in the year 1909. Her aim was to make something special with rare materials and with creativity for a woman and today the brand name is associated with very high quality.

Here are some of the best print ads this year. I will skip all the title for these ads because they are so successful that we could understand the message and know the brand the second we see them. With a few more months till the end of the year, let see which ones you found interesting and would win on AdWeek!

Wieden+Kennedy London were tasked with raising the profile of Chambord among a target audience of women aged 24-35. They used the campaign to push back against the pressure on women to conform to certain rules with their "Because No Reason" tagline that says encourages people to do what they like, just because they like it.

The meaning of the tagline "See whatever you want to see" is smartly turned on its head with a series of images that can be seen in two ways: one way it's a deer, the other way it's a penguin. 

Warc 100 has chosen the marketing campaigns from more than 2,000 winners of effectiveness and other marketing excellence awards from around the world. They select campaigns based on:

Marketing that makes a difference, driving business performance or changing consumer behaviour.

Commercial creativity, allowing brands and agencies to compare their performance with their peers.

Most effective marketing, and the people and organisations behind them.

5. Under Armour — I Will What I Want

Droga5, the famous independent advertising agency, launched the second phase of the “I Will What I Want” campaign, featuring supermodel Gisele Bündchen.

4. Coca Cola — Share a Coke

Coca-Cola swapped their logo with popular names, so you could Share a Coke with the people who matter to you most. This creative marketing campaign found the sweet spot by making consumers famous through the most iconic brand in the world.

3. Newcastle Brown Ale — If We Made It

When Newcastle couldn’t afford (chose not to produce) an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. Obviously, Droga5 is sufficiently skilled in creating the best campaigns in the World!

2. Volvo — Live Test Series

Volvo Trucks is very much a B2B brand and some might say this sector rarely produces highly creative campaigns. However, Volvo proved them wrong with a great example of imaginative B2B marketing campaign.

1. Always — #LikeAGirl

1. Advertising in Newsroom

To be an authority on your topic, you’ve got to know it inside and out. At Mattermark, which collects and organizes information on the world’s fastest growing companies, CEO Danielle Morrill takes authority one step further: The company basically set up a small, independent newsroom within the team, producing reporting and analysis on financial trends, the venture capital space, startups and more. 

2. Follow the big data

No slide deck is more anticipated every year than Mary Meeker’s giant analysis of digital trends from Kleiner Perkins Caufield & Byers. In the 2016 Internet Trends Report, Meeker breaks down why Snapchat video marketing works, what motivates Millennials and so much more.

3. Bring More Fun to Newsletter

4. Surprise Videos

While most brand’s April Fools Day jokes are forgotten within 24 hours, Hamburger Helper produced an April 1st “prank” that’s a cut above: a shockingly good mixtape called Watch the Stove. The project started as a Twitter joke, but after General Mills enlisted music veteran Toki Wright and the students at McNally Smith College of Music, the project took on new heft—and then took the Internet by storm.

5. Facebook videos

You’ve seen them on Facebook: Quick, mouthwatering recipes that you experience from beginning to end over the course of 30 seconds to a minute (sound optional!). The source is often Gauthier’s project Tasty, a year-old pilot from BuzzFeed that has amassed more than 62 million Facebook fans (and taken over your feed). BuzzFeed followed up Tasty’s success with TastyJunior as well as Nifty, a hacks and DIY site with an even bigger following.

6. Arts and crafts on Snapchat

The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends and be successful using social media platforms. Here’s are 7 online advertising marketing trend in 2016.

1. VIDEO AD: 2016 is set to be different because Google is finally getting on board with in-SERP video advertising. It’s a sign that users are becoming more accepting of video ads online, thereby the possibilities are virtually limitless. Social channels like YouTube (now own by Google), Facebook and Bing are now dedicated to hosting billions of videos and advertising platforms.

2. MOBILE APP: We released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile on 2015, which was a big hit. Apps on everyone’s phone will completely dominate desktop by the end of the year. Google and big investors are banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing and in-app purchasing.

3. DIGITAL ASSISTANT: Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands of previously unknown visitors. Digital assistants like Siri and Cortana do utilize traditional search engines, bring our search feeling closer, easier and faster than ever.

Keeping Up with the Kardashians‬‬ has been STOP!

1. Cats in London Tube Station

The London Tube Station is taken over by 68+ cats and it has been all over social media posts. Why is it so affective? James Turner, the founder, explains that this is because "use the power of creativity for good.” It all begins with the launch of a Kickstarter campaign call C.A.T.S., featuring cats from the U.K.’s biggest welfare charity.  "My aim is to bring the activitist mentality to creativity," the founder said. "We're keen to tap into the creative industries, and ultimately bring creativity to causes."

2. Audi - The Comeback

https://www.youtube.com/watch?v=I2j2-DqcPfM

How it get any more brilliant! Animal videos like cats, dogs and bunnies are all over the internet but recently T-Rex is back in trend. Audi caught unto this trend and created this heart warming video of T-Rex, promotion their new self-driving system in their new cars. The title of the video is short and easy to remember and also matches the “coming back” T-Rex trend.

3. Share A Coke, Coca-Cola’s Global Campaign

Coca-Cola is always the top of the line when it comes to advertising and this time they have did it again. Share A Coke campaign has win over everyone’s heart and becomes a hit of the time. They make their brand person, as they always been, and let consumers customize their names or words onto the bottle. Their ad shares a sameness as their product in reality, making it personal and successful.

4. Nike "Short a Guy”

https://www.youtube.com/watch?v=uw08j-yOfcE

As motion ad became more popular nowadays, Nike launches this campaign that connects all sport together as well as selling their sport wears and shoes. It brings everyone together. The title makes people curious and wish to see more about it. The flow of the campaign is smooth and all kind of people that loves sport will feel the connection.

5. Weight Watchers

The day began when neighbor’s skinny white cat sneaked into my window in the warm afternoon from the escape stairs and pushed over a pot of succulents. That was when all the traffic sounds and hooking flowed into my eat, made me decide to head across the street for a cup of Blue Bottle coffee. The caffeine quickly woke me. As I rush into the Uber heading toward Mission, my girl friend already got seated int the Craftman and Wolves with two orders of their signature Rebel within muffin.