Wolferic

10 Steps to persona 

Finding the users Questions asked: Who are the users? How many are there? What do they do with the system/brand? Methods used: Quantitative data analysis. Documents produced: Reports.

Building a hypothesis Questions asked: What are the differences between the users? Methods used: Looking at the material. Labeling the groups of people.  Documents produced: Draft a description of the target groups.

Verifications Questions asked: Data for personas (likes/dislikes, inner needs, values). Data for situations (area of work, work conditions). Data for scenarios (work strategies and goals, information strategies and goals). Methods used: Quantitative data collection. Documents produced: Reports.

Finding patterns Questions asked: Does the initial labeling hold? Are there more groups to consider? Are all equally important? Methods used: Categorization. Documents produced: Descriptions of categories.

Constructing personas Questions asked: Body (name, age picture). Psyche (extrovert/introvert). Background (occupation). Emotions and attitude towards technology, the company (sender) or the information that they need. Personal traits. Methods used: Categorization. Documents produced: Descriptions of categories.

Defining situations Questions asked: What is the need of this persona? Methods used: Looking for situations and needs in the data. Documents produced: Categorization of needs and situations.

Validation and buy-in Questions asked: Do you know someone like this? Methods used: People who know (of) the personas read and comment on the persona descriptions

Dissemination of knowledge Questions asked: How can we share the personas with the organization? Methods used: Fosters meetings, emails, campaigns of every sort, events.

Creating scenarios Questions asked: In a given situation, with a given goal, what happens when the persona uses the technology/engages with the brand? Methods used: The narrative scenario - using personas descriptions and situations to form scenarios.  Documents produced: Scenarios, use cases, requirement specifications.

On-going development Questions asked: Does the new information alter the personas? Methods used: Usability tests, new data Documents produced: A person responsible for the persona input from everybody who meet the users.