Feb 10
I'm excited and proud and pissed off, because the box office numbers for Iron Lung are impressive, but also disingenuous.
Gross Income is not the same as Profit.
Sam Raimi's Send Help, going into day 4, sits at 20mil, which is a net negative, 50% behind its 40mil budget.
Avatar, touted as the highest profiting film of all time, made a 237% net profit over its entire run.
The final Hxrry Pxtter movie made a 360% net profit.
Mark Fischbach's Iron Lung has turned a 570% net profit. In three days.
3mil-18mil isn't impressive on its face, next to a $500mil film making $2bn. Raw numbers are raw numbers. but for return on investment, Iron Lung is not only running with the biggest studios in the world -- it's crushing them.
