I recently presented a game pitch that received some very positive feedback. The comment that I was proud of the most was when my overall presentation was described as polished. So I thought I would write some advice and tips on how to replicate the success of mine.
If you know who you are pitching to or more specifically know their discipline this will be a great advantage. It means you can tailor information around the needs of your audience resulting in more receptive feedback.
For example if you are pitching to a group of designers the information that they will be interested in will be in some ways different to the type of information programmers or artists will need and care about. A pitch should be generalised and give abroad overview of the whole picture but little details that people can pick up on and relate to will be well received.
Get their attentionâŚâŚâŚ..Quick!
In order to gain a receptive audience you need to get their attention and fast. In order to do this you will need to explain what is going to make your game stand out above all the rest. In other words what is the game or featureâs USP? Â I would suggest getting this information out as early as possible as a well-executed and presented USP will capture the interest of the audience and is a good foundation to build the rest of the pitch around.
You need more than just slides
A power point presentation may be the most common way of displaying your information and thatâs all well and good but for a pitch to stand out you need to go the extra mile. Additional material such as a demonstration video or better yet a prototype will be the best way to explain your USP or ground-breaking game mechanic. Thereâs no better way to see if people are as enthusiastic about your idea as you are then observing their responses as they play through your content.
If videos or playable content are not possible then I would suggest at least try and provide examples of game art and reference material that may be useful to give a clearer understanding to the audience of the direction you are heading.
Rehearse, rehearse and rehearse some more
So once the pitch has been created with all the necessary material it is now time to rehearse. Everyone has their own rehearsal techniques but for me, practising the pitch over and over in a number of situations works best for me.
When I had all my content (slides and demonstration video), I wrote a brief script for each slide. The script then turned into cue cards that contained important words of sentences that worked as prompts and helped me remember the flow of the pitch.
I rehearsed my pitch from start to finish and then assessed what went right and wrong then started all over again and repeating the evaluation process until I had nailed down a pitch I was happy with.
To then build on this I would present the pitch out loud as it is a lot different to going over it in your head. You can take this further by doing the presentation in front of friends and family to gain confidence presenting in front of an audience. Confidence is an important aspect of a pitch. The audience can especially pick up on confidence and I have found that if they are listening to a confident and well-presented pitch then they will be engaged in you as a presenter.
Before the presentation takes place it will be also in your best interest to try and get some information on the room or venue that you are pitching in. Getting a heads up on what type of equipment you have at your disposal is a crucial part of your planning and will avoid any embarrassing moments. For example you should not expect that the venue will have a PC. It may be expected of you to bring your own resources in. In this case always ring ahead to see what the protocol will be. In my case I did my presentation at my place of work but I had not used the equipment in the conference room before so I made a conscious effort to get myself acquainted with it all before the presentation.
This is a section that presenters often do not plan for. You often ask if anyone has any questions after your pitch but how often do people then show specific slides that are tailored to a certain question? This does not have to mean that you have to be a mind reader but some preparation can be done. For example if you have stated that your playtests were a roaring success and that players loved your prototype, back this type of thing up. An additional slide could be made that gives quotes from players which may not have been appropriate to use in the pitch itself but perfect for a Q&A session. By doing this you will certainly impress the audience and it will demonstrate that you have thought about risks or contingencies.
If you follow the above guidelines I am sure you can create and deliver a successful pitch. Preparation is key, as is a well-rehearsed pitch as it will give you a mount of confidence that will come across when communicating your ideas.
During the pitch donât be afraid to take a second for a breather and look at your cue cards, thatâs what they are there for and it is better than constantly looking at your slides as this has an impact on engagement with the audience.
It also goes without saying that you should also make copies of your pitch. On the day take at least two copies with you just in case one decides not to work. It is also a good idea to test any links that you have provided in your slides and make sure that if you have a video that sound is available.
Oh and just one more thingâŚâŚâŚâŚâŚ.Good Luck