it's all folklore

Taylor, I love you to the moon and Saturn

“It feels beyond superb, everyone hit the battlements in record breaking time across all areas, and I feel we delivered across every department. All our partners were incredibly responsive and supportive and the public responded likewise. It was a beacon of light amidst the miserable darkness of Covid-19. [On adjusting to surprise album drop] While the lack of build-up - in contrast to Swift’s usual campaigns - was challenging, the general consensus is, the excitement and heads-down speed we had to hit, made it even more fun (in a slightly masochistic way)! We can take no credit for the incredible music and creative alongside that. All we could and did do was give it the smack out of the park it deserved. In terms of what this record has delivered, the biggest week one downloads of any album in 2020, beating Lover’s week one of downloads and streaming, and also making Taylor the first female artist in the 21st century to have five No.1 studio albums - what we’ve learned is that quality shines through and always will. [On looking to build on the success] Having delivered what I and many, many people believe to be the most defining album of Taylor’s career, our only plan is to do it the greatest service we can. No stone will be left unturned, no idea will be too weird to at least be considered, the beauty of the record - Exile is on endless repeat for me - means Taylor’s done her part, and we now need to take it as far and wide as we can. She’s a one-of-a-kind artist for everyone, and it’s just an honour to be along for the ride.”

they are the hunters we are the foxes (i know places)