INSTAGRAM HASHTAG PERFORMANCE
Know how a hashtag is performing on an Instagram account using Popular Tags (found on WEBSTA's profile pages).
When will this be useful?
• If you want to know how a campaign hashtag is performing on a particlar account
• If you want to know which of your recently used hashtags are highly engaging
So, how should you start?
Here, let us take you through some examples...
You're Gigi
Imagine you're supermodel Gigi Hadid, and you have a collaboration with Tommy Hilfiger.
You then decided to use the hashtag #TOMMYXGIGI to raise awareness.
Curious about who’s interacting with your hashtag, you started browsing the hashtag page http://websta.me/tag/tommxgigi to check recent posts.
(Recent posts on a hashtag page would look something like this...)
You then spotted a post from one of your bff's! It's a video from Taylor Swift. ;)
How is #TOMMYXGIGI performing on Taylor's account? Let's check the number of comments and likes it is gaining on her account.
Try these steps together with us. It's free anyway!
1. Let's say you, Gigi, had just clicked Taylor’s username. That would bring you to her profile page. To make it simpler, you can just visit Taylor's account here.
2. Scroll down until you see "Popular Tags".
3. Click on the hashtag to see the number of likes and comments.
The hashtag just gained over 1 million likes and 19 thousand comments on one account alone! How would you feel?
You Work for Taylor
If you were part of Taylor's marketing team, how would you find Popular Tags useful? You would check Taylor's Popular Tags section if you're asking yourself this question:
Which of her recently used hashtags are performing well?
Stay tuned for more how-to's on our blog! ;) Want to learn more about something, but can't find it on our blog? Message us!
Note: Popular Tags on a user's profile page applies only to the user's 20 most recent posts!