Alis Grave Nil

In the west the white wedding dress has it’s origins in the Victorian era, specifically in the white dress Queen Victoria wore in her marriage to Prince Albert. At the time, red was the most popular color for upper-class women to wear at their wedding, and her wedding dress was sort of the contemporary version of Lady Gaga wearing some outlandish outfit to a red carpet event. (She also eschewed the ermine and crown traditional for a queen to wear, which was quite startling to many people.)

After that, a pure white dress became a fashionable way for wealthy, upper-class women to show off their money. Because a pure white dress would quickly yellow and could be ruined by a single spill or a little dirt in an era before 20th century laundering techniques, a white wedding dress was a way of saying “that’s right bitches, I’m so rich I can afford to have this beautiful, elaborate gown made for me and I’m only going to wear it once. Plus odds are good I’ll never work a day in my life or come into contact with anything that might soil it so yeah, great to be me, right?”

Connotations of spiritual purity and eventually virginity only came years later, when the idea of a “white wedding” began to appear in etiquette and housekeeping guidebooks. Even then, it was more because these qualities were associated with upper-class women rather than because the white dress was an honor earned through keeping hands off one’s genitals. Even then, most women just wore their best church dress to their wedding for quite a while. It was the image of thew white wedding dress in post WWII Hollywood movies that finally cemented it as a standard and iconic part of the culture.

Nowadays of course, the American wedding is an orgy of conspicuous consumption, and every woman regardless of her financial situation is expected to get married in a dress she’ll never wear again.