World Digital Network

Which words are best used for maximum impact

Conversion growth is the most coveted indicator of internet marketing. For years, experts have been trying to find a universal formula or at least “magic words” that force people to click. How have trends in the use of words, and what really resonates with users?

Click here : Content Creation Agency UAE

As it was before

When the professional advertising market was just emerging, practitioners did not have such reliable sources of statistics as Google Analytics or Yandex. Based on numerous samples, (perhaps the most famous figure in the advertising field) identified 20 words that stimulate sales.

Perhaps, at one time, the words “revolutionary” and “magical” really didn’t leave the client any choice, but now the situation has changed a bit.

Increase Repeat Sales and LTV with Newsletters

Like now

contextual advertising

In the context of the most commonly used words:

This is not at all surprising. Typing a request, the user is subconsciously focused on finding the most advantageous offer for him. Therefore, the words "discount", "sale" and "gift" stop his eyes and make him click.

Read related material: 5 most common mistakes in setting up contextual advertising

SMM Words for sharing posts and engaging users

SMM is still in fashion. Companies want to not only talk about themselves, but also get a response from the audience, best in the form of repost or like. Unfortunately (or not), a universal scheme for creating “explosive” posts does not exist. However, there are several hacks that will greatly help in this matter:

Post unique content. Do not try to copy other people's successful articles, it’s better to cover a popular topic from a different, unexpected side. Create a sense of freshness and novelty in the reader;

Stimulate the reader to interact with content using words and their forms:

Directly ask users to share content. The humor and unusual wording of the standard phrase (like, if; repost, if) find a good response.

Call to action buttons (CTA)

Buttons with calls to "order", "buy", "subscribe" are on almost any site. A particularly large cluster of them can be seen on the landings. The text on the CTA should be as user-friendly as possible. For example, you sell machine tools. Naturally, you do this not through the online store, but offline. But there is a catalog on your website where there is a buy button under each product. What is the user thinking? “If I click, I’ll move on to pay, but I'm not ready for such a big purchase.” What is really hidden behind the button? Feedback form with ordering a call or field for sending contacts. Do not confuse the customer, instead of “buy” write “order”. CTA user expectations should be true.

Read related material: How to create an initial page that WORKS?

Counting on a young audience? Come up with an original wording for familiar buttons.

A Bit of Practice

Statistics are certainly useful, but inappropriate use of words can negatively impact clicks. Each case is individual and you can find your own “phrases-magnets” only during practice. Significantly help in this A / B testing.

Contextual Advertising Specialist:

“The selection of words for each advertising campaign is individual. From my own experience, I can say that free delivery gives a good response. A discount of 10% to 20% instantly brings a bunch of clicks. In general, I recommend bringing the offer to a competitive one, this applies not only to delivery conditions and discounts. Pay attention to the increase in the assortment, the quality of photos and descriptions, online support and advice. ”

And here is an example where a change in one word for a real estate site increased conversion by 38.26%. Replacing the phrase “order information” with “get information”, it was possible to increase the number of clicks, and with them to increase the conversion of the site.

Naturally, some words attract more attention than others. This is due to the motives of the user and the circle of his interests. “Favorable words” for contextual advertising, “interaction words” for SMM will allow you to better communicate with your audience, but in reality copywriting conversion is individual for each case.

SEO audit: get a report in 3 days on how to increase the traffic of my site and get into the TOP

It is important to remember that overall site conversion depends on many factors and is not limited to correctly selected CTAs and descriptions. For an online store, the structure and design of the site are of great importance. Earlier we wrote about the required minimum settings. Proper copywriting is important, but do not forget - this is just one of the many conversion growth tools.

How to create super-successful content

It is very difficult to stand out in the modern flow of information. You cannot allow yourself to be as classy as those 10 guys from the TOP issue on request that interests you. You need to be 10 times better than them. So how do you do it.

Click here : Content Creation Agency UAE

Signs of Super-Successful Content

Key features of cool content:

Increase Repeat Sales and LTV with Newsletters

-          It is convenient to read it on any device;

-          Such content is a combination of high-quality, trustworthy, useful, interesting and memorable material. He is unlikely to meet all these criteria at the same time, but must contain at least several signs at the same time.

-          It significantly differs in volume and details from the rest of the content, which is designed for users with similar search interest;

-          It provokes an emotional response. I want to be surprised, delighted or delighted. The content that succeeds is super-successful content;

-          He solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources;

-          The information in it is presented in a unique, memorable, unexpected form.

If you can combine all this in one article, you will get content that will be 10 times better than the rest. How to achieve this?

Step 1. We are looking for insight

So, let's begin. Suppose you already have a specific topic and you’re pretty much aware of what content you want to create. You need to find a deep insight, the reason why people are interested in the question you are writing about.

For example, a user thinks: “I wonder what new high-rated films are now?” In fact, he asks us: "Help me choose what to see."

This issue can be approached from different angles. We can offer ratings based on awards or ratings from viewers. Or maybe you need the most popular films. Or perhaps this person wants to see the aggregate rating from various sources. Or the choice of critics or the editors of the portal. There are many approaches.

Step 2. We achieve uniqueness

We all know how important it is to be different from the rest. Therefore, we need to outline several options for how we can approach this problem.

So, a generic rating is already on Metacritic. Awards vs Popularity? Critics vs Spectators? This is also on many sites. Availability at different sites? There is one too.

What about what rating you can trust? Exactly what is needed. It is possible that such content is not yet available. This is a great insight, because when I ask: “What should I watch?”, The question is how do I choose a movie, which rating should I trust - Amazon, Netflix or something else?

Now we have an idea how to make unique content.

Step 3. Choose the best way to answer the question.

Now you need to answer this question in the best way. For example, you can perform a statistical analysis. Take a sample of 150 films, go to each site, analyze the ratings, find patterns in the rating, some preferences for genres, awards or critics. All this will make it possible from different angles to illuminate the question of whom I can trust.

Of course, this will require a lot of work to collect and process information, but after all this will remain ...

Step 4. Find unique, winning, exceptional ways to present content

In fact,this is exactly what FiveThirtyEight.com did . They collected all these statistics and made a summary schedule for all sites and ratings of films by stars. So they managed to answer the question who can be trusted, and create content 10 times better than that of competitors.

Remember that you will need 5-10 attempts before you can create one unique article.

SEO audit:

Get a report in 3 days on how to increase the traffic of my site and get into the TOP

The only way to learn is through constant practice and experimentation. By doing this again and again, gradually you will develop the skill of finding good insights, creating content and delivering it effectively.