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From 2023 onwards, carbon measurement and inclusive planning are the default standard on every one of our media plans ♻️

The journey towards sustainable advertising requires accountability, and we are united with WPP and GroupM to advance the rapid reduction of carbon emissions in media.

Jennifer Manning, Wavemaker’s Managing Partner, shared with LBBonline - Little Black Book how we are using GroupM’s carbon calculator for granular channel-level measurement, as well as our investment tests and newly-launched eco-effectiveness approach to carbon reduction – all of which are driving results for clients and the planet, without compromise.

Let’s talk TV 📺

Our Executive Director, Media & Product James Weinberg, has recently had an article featured in WARC on how brands can stay competitive in challenging times by revamping their TV planning process.

Throughout the article James emphasises the importance of TV planning strategies and how creative is evolving, explaining how even AI can be a part of this process.

How to drive value to your business and clients 💪

Omar Salah, our Paid Search Account Director, recently spoke at #brightonSEO on Floodlight Custom Variables.

Omar received a very positive reception from the attendees, detailing how we can change our mentality from driving pure revenue to driving value.

Interested In making better business decisions? Watch a recording of the session via brightonSEO online👇

What's in an orange ball? 🟠

The orange ball in our logo symbolizes the Wavemaker attitude of Positive Provocation.

The orange ball is an unruly character that isn't afraid to have a point of view and do the unexpected.

It reminds us to challenge our plans and strategies every day, so that we can find better ways to grow for our clients and ourselves.

We've been finessing our Cannes Lions International Festival of Creativity award entries this week, and we can't wait to show the world the stand-out work that Wavemaker has created around the world in the last year.

The Q1 2023 IPA Bellwether report reveals an increased appetite for marketing activities from UK companies.

In response to the report, our Managing Director UK Lucia Mastromauro has provided advice for marketers in Performance Marketing World and Mediashotz

She explains, "With budgets set to increase, It’s vital that marketers are in a position to accurately target and measure their campaigns in a complex privacy and regulatory landscape.

Incredibly pleased to announce we have won the #CXMediaAwards in the category for Best Social Strategy at the Campaign Media Awards!

Congratulations and well done to all involved 🎉

Millie Barrow

Joseph Kidd

Ahmed Benissad

Laura Varnam

Victoria Bickle

Kelly Hilton

Victoria Burridge

Harriet Dyson (Sanders)

Callum Watt

Aimee Vina

LADbible Group