THE COLOR EFFECT
"The Color Effect" is a visual exploration of fundamental color theory, translated into a dynamic and geometric poster series. The objective was to visualize the relationships between Primary, Secondary, and Tertiary color groups in a way that feels energetic and modern rather than academic.
The concept utilizes intersecting "beams" or ribbons of color set against a textured, dark background to maximize contrast and vibrancy. A key component of the design is the interplay between typography and form; the project titles are woven through the geometric lines, creating a sense of depth, layering, and three-dimensional space. This series demonstrates how rigid geometric structures can be manipulated to create movement and visual rhythm.
