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Good gift giving is an art. The perfect present can lift a mood or improve a relationship. It can repair a wrongdoing, or simply remind a loved one that you care. ... Whatever the occasion, gift giving is a social ritual that requires careful thought and consideration. Often we  give gifts to re-confirm or establish our connection with others, which means that they're a reflection of both the giver and the receiver, as well as their unique relationship. Giving a gift to someone we care about allows us to communicate our feelings and appreciation for them. The question to ask is Should the gift be expensive?

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