A photoshopping experiment on a badly lighted photo.

Brand Identity for Grimm & Co by Side By Side

“The key to this project was ensuring that the final product felt authentic. With that in mind we set about researching every aspect of Apothecary’s, typography, signage, packaging, medicinal cures, curses and magical creatures. An Apothecary is a place to visit to cure a cold, remedy an ailment or purchase herbal medicines. Grimm & Co is no different, and it provides all the above, and more to it’s customers: trolls, giants, witches, wizards, goblins, dragons and imps to name a few.We created a whole range of products – from naming and design – to even helping to source the ingredients.”

Side by Side is a design studio specialising in identity and bespoke typography. They work across branding, advertising, interior design, packaging and digital products. Founded by Oliver Booth & Dave Greasley, their approach is simple: Listen / Understand / Think / Do.