The space to compare Mobile Video Apps

Vine – The Instagram of Video

Some argue that these 6-second video tweets are the next Instagram, as they can artistically capture spontaneous moments, but with motion and sound features. Brands are already experimenting with Vine as a new short ad format. The great news for brands is that they can communicate and entertain across social networks but are less likely to lose consumers attention than traditional advertising.

We monitored how often the Vine app has been used or mentioned on Facebook and Twitter by brands and media throughout the last week of January, after its launch on the 24th until January 29th:

711 “Vine” mentions on Twitter

122 “Vine” mentions on Facebook

Mentioned mostly by media and public figures

Some brands like Gap, Dove, and Desigual have already created inspiring Vines

5 Vine Marketing Tips

1. Be Playful – give your fans something to smile about. Dove earned a strike by knocking over shower gel pins with their soap bowling ball (view here). Gap folded up their classic 1969 denims in stop motion,check it out!

2. Make emotional connections – the Liverpool FC featured archived pictures and asked its followers what Bill Shankly, one of the football club´s most memorable players and managers, would have made using Vine app and social media (view here).

Finally, today is the day to show you our beautiful product, Recood Pro.Feel free to download Recood to take your precious memories in a beautiful way.

App Store Link

Recood always keeps to the basics in recording videos, and focused on:

Cherishing the memories of ‘beautiful’ moments

The Coolest New App, Barney’s Warehouse Now Online, and More

Point, shoot, and create GIFs! Here’s why we love the new social media app, Vine. [Wired.com]

We’ve never braved the actual Barney’s Warehouse sale—and now we don’t have to! Barney’s launches a Warehouse Sale website.  [Refinery29]

Bon Appétit does Valentine’s Day with food, friends, and photos, featuring our very own, Mollie Chen. [Bon Appétit]

The latest collab between Banana Republic and hit show Mad Men will debut in April. [InStyle]

We love Olivia Palermo and we love Oscar de la Renta, so naturally we were pretty thrilled when we heard that the stylish socialite will be the face of the designer’s new collection for the Outnet. [The Cut]

Allison Williams of Girls has landed her first beauty campaign as the spokesperson for Simple Skincare. [BellaSugar]

-Charisse

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Twitter CEO Dick Costolo opened up about why the company decided to acquire Vine in an interview with the Wall Street Journal published today:

Uitleg over Awesome Screenshot bij Life Hacking: screenshot van hele pagina’s maken, ook van het deel dat je niet ziet op je scherm.

Bij Knight Center “10 digital tools journalists should learn”, o.a.: Ushahidi (crowdsourcing), Panda (Databases) en DocumentCloud (delen van documenten op redactie of team). 

Vine is the hot new iPhone app leaving users in a hate-love relationship.

This app has so much potential. It opens doors for creative individuals and allows users to tell stories that photos can’t — all while accommodating the social masses’ short attention span.

But Twitter’s new video-sharing baby is still missing many features that are keeping most from completely falling head over heels. Some are more vital to Vine’s shelf life, while other add-on’s are simply pipedreams. But the company is listening — share features were updated Tuesday evening.

SEE ALSO: 11 Things We’d Change About Instagram

Mashable’s VP of design and Vine enthusiast, Chris Phillips, helped conjure up this wishlist. What features do you hope to see included in the future? Share your picks in the comments below.

1. Multiple Accounts

Users who don’t want to share with their entire social audience are also short-handed by the lack of sharing capabilities. They can create a private Twitter account solely to upload vines. But even then, if there’s occasional vines you do want to share, the app won’t allow you to manage multiple accounts.

Anyone managing a personal and business-related account would benefit from the ability to select which account uploads the vine.

2. Front-Facing Camera

Every iPhone has one — why not take advantage of it? Users should be able to switch back and forth between the two cameras. This could open the doors for some really creative dialogue vines, and self-vining.

3. Save Content

Most users have likely experienced the frustration that comes with losing a vine, likely due to bugs, incoming phone activity or dead batteries.

There should be a feature that allows users to save mid-vine, like a Twitter draft. If everyone rushes to upload his or her post before a bug ruins it, Vine increases the potential for half-assed content, which we already have plenty of on every other platform.

Allow users to take the time to craft quality content, and you automatically encourage more creative content. Everyone wins.

4. Audio

One of the distinct features that truly makes Vine so great is the audio. Some vines are made prominently for the audio, whereas others are visually enticing.

If users could opt to lay separately created audio over the post, it would replace the choppy sound that often accompanies cuts. And users should also have an option to remove sound altogether.

5. Editing

When a user is recording content, he should at least be able to zoom. The entire capture screen as a record button is useful and handy on the go, but it would be more intuitive if a user could record from a button on the bottom. That way, users could zoom with the ubiquitous pinch feature.

This would also make it possible to focus on objects before recording. The camera often focuses mid-record, making vines distracting and blurry.

6. Twitter Recognition

Users can “Find my Friends” on Vine, but it’s not an accurate list of who you follow. For example, I follow 1,172 people, but there are only five people who use Vine according to the app. I know for a fact that’s not true, so I had to search one by one for people I follow that were using the app.

The first step to better engagement would be giving users to more simply and accurately find their friends.

7. Better Engagement

Vine is a social app lacking in the social department. Users can’t engage with each other on the app, aside from commenting. But there is no way to tag other users, despite its Foursquare-implemented location map, similar to Instagram.

Allow users to tag people in captions and comments. On Instagram, Twitter and Facebook, the “@” symbol acknowledges the user is trying to tag someone and a drop-down menu filters the selection process. On Vine, using the “@” sign will recognize the username in a tweet, as shown below, but it should just sync your Twitter contacts to Vine in the first place.

8. Desktop Management

When users share a vine, the link displays a user’s profile picture, but there is nothing to interact with. Users should have the ability to manage posts, likes and at least your own profile from the web. Specifically, it would be nice to have a place that houses all of your vines online.

9. Access to New Content

Currently, users looking for new and interesting content navigate the “Explore” tab, which relies on specific editors to hand-pick new vines. There are also a handful of popular tags Vine has chosen to highlight.

Vine, the Twitter app that helps you create and share six-second looped videos, was launched on the Apple App Store for iOS Jan. 24, 2013. It was introduced as a video storytelling and marketing app for Twitter.

One of the reasons I got into the investing side of things was Instagram. Over the years as a writer, I had “zeroed in” on many companies that would go on to become hot properties from an investment perspective (Twitter, Foursquare, Square, Quora, etc). But Instagram was something I had watched from its inception (when it was still Burbn), and for various reasons knew it had that potential to be the next big thing.

A little over a year into investing, there are several companies I have such hopes for (CrunchFund probably wouldn’t invest if we didn’t!), but one that stuck out in particular in the past year was Vine.

Vine, as you know, was recently launched by Twitter as their new stand-alone video application for iOS. What a lot of people don’t know (or have forgotten) is that it was a startup before it was a part of Twitter. That’s easy to forgive since the entrepreneurs decided to sell before they actually shipped a product (which, as you might imagine, is bittersweet).

This article seems to exist for no other reason than to throw some pretty stupid cheap shots at Apple.

First, some history: The hot new app from Twitter, called Vine, can be used (like many other apps, and your browser) to find porn. Oh, the humanity! Because of how easy it was to find the amateur 6 second porn (and probably because of this bad-press), Apple recommend it be tagged 17+ in the App Store (something plenty of apps are labeled as).

Makes sense to me. Yet …

This is no doubt a bad thing for Vine and Twitter. Video and photo sharing apps are some of the fastest rising among the teenage group. That’s the category that SnapChat is currently dominating, where Tumblr is killing it, and the age group that every social media company needs to dominate. Slapping a mature rating on Vine automatically eliminates any youngsters who have parental settings turned on from downloading it, potentially a large swath of the teen population.

Okay, so the argument is because they have a 17+ rating, they’re not going to be able to grow as fast as where Tumblr is currently, by their words, “killing it.”

However just a few paragraphs above, in passing, we see …

… (though Tumblr is also rated 17+ in the App Store).

How can you make the argument that this is “no doubt” a bad thing for Vine and Twitter because the competition is “killing it” while facing the exact same 17+ rating?

Twitter might be advised to hurry up and release that Vine Android app post haste — Google isn’t as uptight with its app market.

You’re right, which is why it’s full of cloned and inferior software, susceptible to malware, and all that other garbage.