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3D lettering is a powerful tool that every business owner can use to stand out and grow their brand. Here are some of the benefits you'll receive when adding this signage option to your marketing mix. Read it all in this blog from VIC Signs.

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How Much Do Outdoor LED Signs Cost? | Vic Signs Group

Wondering how much outdoor LED signs cost? Vic Signs Group can help! We are the leading experts in this field and can provide you with a variety of options to fit your needs and budget. Visit our website today for more information!

First impressions last. Your business logo is the first thing that customers see and can leave a lasting impression on them. It can say a lot about your business and serves an integral role in your branding. A memorable logo design is one that has an identity that consumers relate to and become attracted to. This is why it is vital to make sure that when you create your business logo, it really represents your brand and has the ability to connect with your customers.

There are several aspects that make up a logo design. But the best logo designs, even how unique they may be, usually share the following characteristics.

1. AESTHETICALLY PLEASING

One of the top characteristics of a good logo is that it is pleasing to the eyes. Do a simple survey and ask your friends or colleagues to be honest and tell you if they like the logo. How does the logo make them feel? Will it do well when put side by side by the competitors’ logos? Also take the opportunity to ask them for some suggestions on how to make it look better.

2. SIMPLE

A great logo should be simple. Create a logo using only a few shapes, colours, and gimmicks. Simple logos are timeless and can save you the stress and additional expenses for a redesign.

3. SCALABLE AND VERSATILE

Business logos are often placed on a variety of mediums. Make sure that no matter how much your logo is scaled up or down, it can still be recognizable. Think about if your logo can fit in a ballpen giveaway or if it still looks good when enlarged to fit an ad on a bus. It should also look equally good on any web or mobile application and on any kind of print material like fabric, tarpaulin, etc.

4. STRONG

Sometimes, your logo will not be printed in full-colour. Will it still be recognizable only in black and white like in a newspaper ad or a shipping label? A great logo can still maintain its great presence without its true colours. A strong icon will not need colour to stand out.

5. MEMORABLE

What makes most of the best brand logos is that they attract attention and are remembered. Because potential customers are exposed several times a day to different advertisements,  make sure that your logo design is creative and memorable. Logos with surprise imagery or hidden meanings are more memorable because they are fun.

6. UNIQUE

Stay away from using templates, stock images, or clip art for your logo. Using these leaves the impression that your brand is cheap and that you don’t care enough about your business. Put your best foot forward via your logo design. Customise your logo in a way that reflects your brand and shows customers how unique your business is from other competitors.

7. RECOGNISABLE

First, if your logo has text, it should be easy to read both close up and from a distance. Second, your logo should convey a message that is quickly recognizable. If someone would look at your logo for no more than five seconds, would they know what your business is selling? The logo should be focused and clear on what your business is all about and at the same time reaches your target audience when they see it.

8. REFLECTIVE

Do your logo design elements really reflect you as a brand? Use of typography and colours appropriately because these are major elements that can tell much about your brand and reflect your values as a business. The typography in your logo (font, typeface, capitalizations, etc.) can greatly affect the message you mean to portray. The chosen colours for your logo can also send messages and evoke a particular emotional response. Do some research on the colour psychology of the colours you’re putting in your logo. Is this the emotional response you want to achieve from your customers?

VIC SIGNS: THE NUMBER ONE SIGNAGE COMPANY IN MELBOURNE

Creating a logo design for your brand incorporating all the elements above can be quite the task. VIC Signs, the top custom signage company in Melbourne, can help you come up with a logo design that will surely make your brand stand out!  We also specialise in corporate signage, shop signage, and large format digital printing.

Outdoor business signages can come in many different forms. Common nowadays are those that are lighted. This makes any signage more noticeable by people passing by the shops even by a distance and no matter the time of day. You may think it may be a costlier option for a shop signage. But read below why choosing illuminated signage is a cost-effective solution for attracting more customers inside your shop.

Looking for experienced sign writing experts in Melbourne? We offer creative and traditional signwriting. Contact us for signwriting needs.

Transform your car with vinyl wrapping in Melbourne. We offer customized car vinyl wrap to protect or change the colour of the car. Call us today!

Top 5 Industries That Use Printing Services | VIC Signs

In this blog, VIC Signs, the No.1 signage company in Melbourne, shares info about industries that need printing services. Call us to know more!

Large Format Digital Printing, Flyer, Brochure Printing Services Melbourne

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Personalized Promotional Signs and Signage Melbourne

Personalized promotional signs are available from Vic Signs all across Melbourne. Get economical personalized promotional signage that is innovative, high-quality, and long-lasting.

Vehicle Signage in Melbourne

Whether you own a single company car, a fleet of vehicles, a truck, or even a bus, vehicle signs and wraps are ideal for marketing your business on the go. At VIC Signs, we use high-performance materials that resist fading and cracking to offer you affordable and durable vehicle Signage in Melbourne.

Installing these graphics on your car and truck can target the attention of innumerable people around different regions at a reasonable cost. These graphics do not get damaged even if you use detergents or power washing to clean the vehicle. While customising your car, let us know if you have a specific design in mind. We will work with you right from the beginning till the end to provide the best marketing tool for your business.

We offer vehicle graphics for:

Cars

Utes

Vans

Trucks

Boats

Motorcycles

Car, Truck and Van Signs and Graphics in Melbourne

Vehicle branding is a visually appealing and cost-effective marketing tool used today for targeting large audience in a short time, on a limited budget. Across Melbourne, we have helped many businesses with a fleet of cars, vans, Utes, and buses to build custom vehicle graphics and signs. With vinyl lettering, vehicle signage can be used to display your business name and logo on the flat surface of your vehicle or even the tray of a Ute.

Vehicle signage is perfect for advertising display. One of the biggest advantages of vehicle graphics is that these graphics available in all sizes. You can get them as small as a window sticker or as big as large vehicles and trucks. Because the material is quite flexible, you can cut and customise them into different shapes and sizes according to your needs. These can be cast, printed, or pigmented, and each of them comes with unique qualities. You can use them for creating cost-effective, durable, and complex graphics in line with your requirements.

If you are looking for car and truck graphics or vehicle signs in Melbourne, call us at 03 9687 5071 and speak with our designers to know more. No matter how big or small the job is, we have the technology, skills, and experience to complete the task.

Vic Signs | Indoor Signs Melbourne | Custom Internal Signage

Are you seeking for indoor signage in Melbourne that are both economical and creative? We provide high-quality, bespoke indoor signage. Contact us right now!

Outdoor Signs, custom exterior shop signage, led road advertising signs, and outdoor business signage are all available from Vic Signs in Melbourne.

Best Custom Signage Company in Melbourne | Vic Signs