I've seen so many people say they're not going to boycott. So I'm going to take a different approach here. Please do not scroll past this post. Please read it. Understand it. Many of you are scared when you hear the word boycott. I'm here to help you understand it. Do you have to boycott after reading this? No. That is your choice. But please read this post. I see so many people still interacting with my fics, so I’m hopeful you have the time to read this through and form your own opinion.

The issue at hand.

Heeseung asked BELIFT LAB to release a solo album while being part of ENHYPEN and the “company concluded that pursuing a full solo career outside the group” was better for him. Not “Heeseung decided”, the “company concluded”. They also stated that “ENHYPEN’s schedule remains extremely demanding throughout the year, making it difficult for members to develop independent musical projects while maintaining full group activities,” or in simple words, ENHYPEN are too overworked to let them have any individual creative freedom and grow outside of the group.

This means that not only did they force out Heeseung, they’re also going to continue exploiting the other members and continue overworking them and will not be giving them a chance to explore solo activities. If any other member wants to pursue solo activities, they must leave the group.

First of all, why is it that Heeseung must leave? As ENGENES have been trending, “individual pursuits should not come at the cost of seven”. This belief is built upon the fact that multiple K-Pop groups allow their members to carry out both solo activities and group activities and do not impose an ultimatum upon them where they must choose either one.

The members have been overworked over years now. A source dated 08/24/2022 about ENHYPEN at KCON states that “fans noticed the members looked exhausted, suggesting it may be a mental or psychological burnout issue rather than just physical fatigue.” It is now March 2026, meaning that they have been overworked for atleast three years and seven months now. This shows that BELIFT LAB has been overworking ENHYPEN for over half their career now.

BELIFT LAB has continuously shown the boys are expendable and all they care is about the money the group gives them. They made Jay perform with a hurt knee for a year without giving him time to let it heal, “filmed a whole music video without Sunoo, made Jake perform immediately after losing a loved one, kept Ni-ki away from his family for years, and now they have manipulated a member into leaving”.

If this isn’t convincing enough, Ni-ki himself stated in a live how demanding their schedules are  sometime last year. He stated, “there's that meme right, when someone comes back home from work and lay down for a bit and then gets up immediately? ENHYPEN's schedule is exactly like that these days.”

The best solution we have now.

What is boycott? To boycott means to stop buying or using the goods or services of a certain company or country as a protest. It is important to know that there two types of boycotting: financial boycotting and cultural boycotting. Financial boycotting targets companies into changing their practice by refusing to spend our money on their products. Cultural boycotting aims to isolate an entity by severing ties and refusing to take part in events or supporting collaborations.

ENGENES who are pro-boycott (like I am) are aiming for only a temporary financial boycott.

This means that you can consume ENHYPEN content, keep engaging with their posts, stream their music, support their brand deals, and even attend in-person events, vote for them for awards. This that is part of cultural boycotting. This doesn’t affect ENHYPEN’s credits/value. What we’re asking you to not do is to spend your money on albums, merch (online, at pop-up stores, at concerts .etc), fancalls, concerts, and anything else that involves spending your money for a while until BELIFT LAB fixes things.

A temporary financial boycott does not hurt ENHYPEN, it hurts BELIFT LAB.

Why are we financially boycotting? Simple. We want BELIFT LAB to be accountable for their actions. We want them to change their ways and give ENHYPEN more easier schedules that allow rest and incorporate time to build independent images by allowing them to have Instagram accounts, individual brand deals, and the creativity to explore individual pursuits. We want the company to allow Heeseung to pursue solo activities while staying as a member of ENHYPEN.

Why does a financial boycott work? Corporations like BELIFT LAB prioritize money. This is especially because the agency only manages two groups and financial reports over several years have shown that they are overwhelmingly dependent on ENHYPEN’s income to fund themselves. This is even more important as BELIFT LAB is planning to debut a new boy group. This boy group needs money to be invested in them yet they are not bringing money to the company yet as they have not yet debuted. How will BELIFT LAB get this money? From ENHYPEN and ILLIT.

Protesting will do nothing. Just talking about boycotting has diminished HYBE’s share value more than when protesting did on the first day, imagine how much we could bring it down if we actually boycotted. When share values go down, shareholders will place more pressure on HYBE and in turn BELIFT LAB to fix things.

Anti-boycotters say not to. But what else can we do that hurts BELIFT LAB? They ask us to continue supporting ENHYPEN and bring them higher so that they can negotiate for better contracts next year. ENHYPEN is a cash cow, a group that has low growth potential because they have now reached the peak of their careers. How much higher will we be able to take them. Sure, they can grow a bit more, but not as much as a new group can. HYBE is a company that has phased out groups to introduce new ones. They will most likely not negotiate for better contracts.

And what about ILLIT and the new boy group then? Two groups of idols who won’t have this leverage to negotiate anytime soon? What happens to them? Will they just have to suffer through this mistreatment too until it’s their turns to renew?

No one wants to boycott their favorite group. I most definitely don’t want to either. But not boycotting means that ENHYPEN will just continue to be mistreated under BELIFT LAB.

If you are unwilling to boycott BELIFT LAB for mistreating ENHYPEN, then boycott them for being zionist and supporting zionism.

Please stand with us in this temporary financial boycott. If BELIFT LAB does not care about their idols, we have to. They are human just like us and do not deserve to be treated unlike.

I have talked about this more in this post here, so please check it out.

This twitter account will help you boycott correctly without hurting the boys, please check them out.

I keep wondering how everything happened so suddenly, or rather, how randomly everything just seemed to end.

No, I can’t find any explanation for a guy leaving his group who literally went on that fuckass traumatising survival show i-land just to choose other members. Everyone knew Heeseung would debut, he was practically there to gather his members. And honestly, I think we all know Heeseung was born to be an idol. In my nearly nine years of being into k-pop he’s one of the most musically gifted artists I’ve ever seen.

We always knew he would eventually become a very successful solo artist but certainly not like this. Even though I respect his choice and his decision to pursue being an independent artist, but his words “I didn’t want to put my greed ahead of the team” are absolutely breaking me.

You can’t convince me this guy was not forced to leave his group. Belift fucking made him choose between Enhypen and a solo career, Heeseung is aware of the group's crazy inhumane schedules and he has been talking about releasing his mixtape since last year too, Just my own theory, but his company pushing his solo activities just for the continuous group activities probably are what made him take this hell of a decision.

You also can’t tell me that in the middle fansigns, the upcoming Melbourne tour preparation, him literally changing his hair color, and Enhypen world's merch going on sale, he just suddenly woke up today and decided he didn’t want to be in a group anymore! It just doesn't makes any sense!

hi guys, i redownloaded tumblr again just to make this statement but heeseung leaving enhypen has caught many of us off gaurd. i think everyone is devasted by this and yes i know everyone is thinking about a future with enhypen as six and honestly I don’t want that either.

i came here to spread awareness about what we could do as a fandom. please refer to this thread first of all.

link one — HEESEUNG did not make the decision to leave—he was kicked out of ENHYPEN.

this shows everything that adds up to heeseungs departure if anyone was also fishy about his sudden announcement like me. honestly, it makes sense.

but now that we are aware, what can we as engenes do? thankfully, twitter engenes made a thread of everything we could do from our side to fully support heeseung and bring him back.

link two — things you can do to help enhypen

sign the petition.

link three — template to email journalists about the situation.

link four — guidance on calling / faxing hybes investment companies !

link five — i found this account very helpful with keeping up with updates and finding out ways to help enhypen.

please sign the petitions ( as to my knowledge, we already have just over 500k ), rich engenes donate if you can. and most of all, do not stop talking about it.

this is genuinely the least we can do and it’s heartbreaking to me that we have to take action when their shitty company can’t do jack.

reblog this post, share it, do anything you can to raise awareness because this isn’t a simple decision you make, this is injustice.

tags : @mirukiu @isoobie @manariee @chrrific @perlleta @yeuvio @callikari @j4eyxn @jjwoned @murastqr @amatariki @coqhee @flwrstqr @bywons

boycotting hybe and enhypen is the best thing we could do right now. no, it is not detrimental to the group and trust me it hurts belift more than it does to enhypen.

please start a financial boycott and do not stream from enhypen, do not buy merch or albums from enhypen, do not buy tickets to any upcoming festivals or concerts they might have.

oomf explained it so well here and i take her words as mine. please refer to it if you’re still confused as to why a boycott is essential.

if it is too hard, i have gathered a bunch of substitutes you could use for streaming.

demus ( iOS only ) - music streaming platform from unofficial videos, not directly posted by belift.

musicolet ( android ) - music player for offline audio files.

spotisaver ( mp3 converter, to be used with musicolet ) - so you can convert the albums and import them on to musicolet.

bilibili ( video streaming platform ) - pretty sure enoclocks and other enhypen videos are uploaded here by unofficial creators with subs.

merch, albums and festivals are not essentials or necessities so please refrain from buying and attending them.

this boycott will only work if you give it your fullest. please do a fulfilling job so dada seung will be back in the group effectively.

tags : @mirukiu @wonsoire @isoobie @manariee @chrrific @perlleta @yeuvio @callikari @j4eyxn @jjwoned @murastqr @amatariki @coqhee @flwrstqr @bywons

To everyone who said it was Heeseungs decision to leave enhypen and pursue a solo career respectfully you are misinformed.

He was unfairly removed from the group and there is lots of evidence to suggest so, including the fact that they are supposed to be performing in Australia in under a week and there are fancalls scheduled for tommorow etc.

Please do your research and realise that this was not an autonomous decision, Heeseung was kicked out of enhypen unfairly. Many other artists under Hybe have been able to create solo music and be in a group simultaneously such as Yeonjun, BTS and others.

Not to mention there is no previous evidence of him wanting to leave the group beforehand this was completely out of the blue, many idols who have left groups in the past have taken hiatuses or had scandals this is the first time a situation like this has occurred. If you are failing to realise this was a setup please take the time to look into this.

If you want to support him please spread awareness and pressure Hybe and Belift lab on other platforms and sign the petition below, there is 13 million of us it cant hurt to try.

Sign the petition, show the support. Share it as well, anywhere and everywhere. Don’t give up on Heeseung, don’t give up on Enhypen.

ot7 merch was either released or announced 4 hours before heeseungs announcement.

heeseung has brought up his future with enhypen multiple times in the past few weeks.

there’s a part two supposed to be coming out to one of their yt videos.

australian fans had no idea they bought tickets for a 6 member concert.

tons of kpop idols purse solo careers WHILE being a member of their group.

hi guys, i redownloaded tumblr again just to make this statement but heeseung leaving enhypen has caught many of us off gaurd. i think everyone is devasted by this and yes i know everyone is thinking about a future with enhypen as six and honestly I don’t want that either.

i came here to spread awareness about what we could do as a fandom. please refer to this thread first of all.

link one — HEESEUNG did not make the decision to leave—he was kicked out of ENHYPEN.

this shows everything that adds up to heeseungs departure if anyone was also fishy about his sudden announcement like me. honestly, it makes sense.

but now that we are aware, what can we as engenes do? thankfully, twitter engenes made a thread of everything we could do from our side to fully support heeseung and bring him back.

link two — things you can do to help enhypen

sign the petition.

link three — template to email journalists about the situation.

link four — guidance on calling / faxing hybes investment companies !

link five — i found this account very helpful with keeping up with updates and finding out ways to help enhypen.

please sign the petitions ( as to my knowledge, we already have just over 500k ), rich engenes donate if you can. and most of all, do not stop talking about it.

this is genuinely the least we can do and it’s heartbreaking to me that we have to take action when their shitty company can’t do jack.

reblog this post, share it, do anything you can to raise awareness because this isn’t a simple decision you make, this is injustice.

tags : @mirukiu @isoobie @manariee @chrrific @perlleta @yeuvio @callikari @j4eyxn @jjwoned @murastqr @amatariki @coqhee @flwrstqr @bywons

SIGN THE PETITION !!! LINK

• READ THE THREAD TO HELP: LINK

• EMAIL THEIR INVESTORS: LINK 1 | LINK 2 | LINK 3

• KOREAN [in person] PROTEST: LINK 1 | LINK 2

• GIVE BAD REVIEWS (they’ve currently deleted over hundreds of bad reviews to fix their image — meaning that they’ve seen and heard everything!!! keep going!!!): LINK

• EMAIL KOREAN JOURNALISTS/MEDIA: LINK 1 | LINK 2 | LINK 3

• TRUCK DONATIONS: LINK 1 | LINK 2

• BANNER DONATIONS / FUNDRAISERS: LINK

hi guys, i redownloaded tumblr again just to make this statement but heeseung leaving enhypen has caught many of us off gaurd. i think everyone is devasted by this and yes i know everyone is thinking about a future with enhypen as six and honestly I don’t want that either.

i came here to spread awareness about what we could do as a fandom. please refer to this thread first of all.

link one — HEESEUNG did not make the decision to leave—he was kicked out of ENHYPEN.

this shows everything that adds up to heeseungs departure if anyone was also fishy about his sudden announcement like me. honestly, it makes sense.

but now that we are aware, what can we as engenes do? thankfully, twitter engenes made a thread of everything we could do from our side to fully support heeseung and bring him back.

link two — things you can do to help enhypen

sign the petition.

link three — template to email journalists about the situation.

link four — guidance on calling / faxing hybes investment companies !

link five — i found this account very helpful with keeping up with updates and finding out ways to help enhypen.

please sign the petitions ( as to my knowledge, we already have just over 500k ), rich engenes donate if you can. and most of all, do not stop talking about it.

this is genuinely the least we can do and it’s heartbreaking to me that we have to take action when their shitty company can’t do jack.

reblog this post, share it, do anything you can to raise awareness because this isn’t a simple decision you make, this is injustice.

tags : @mirukiu @isoobie @manariee @chrrific @perlleta @yeuvio @callikari @j4eyxn @jjwoned @murastqr @amatariki @coqhee @flwrstqr @bywons