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Running an Instagram channel, by its very nature, requires too much effort. Planning content, creating it, then posting it, always looking for inspiration, finding similar pages to repost content, and checking the performance of your Instagram activity. Get to know more about the Instagram tools ,which will help you in managing your social media profiles.

A social media analytics tool is (usually) a software that gives you the data and insights on the performance of social media assets. The asset can be either your social media accounts, in some cases even your personal account .The tools can be either platform specific, for instance only Facebook Analytics or Instagram Analytics. Or it can be cross-channel analysis which shares data of all the platforms together painting a holistic picture.

If your business is yet to open an account on Instagram, there cannot be a reason to procrastinate the task. Whether you own a store, sell a product independently, or doing any other business, it’s time to use Instagram for business. You cannot skip having an active profile on Instagram if you own a business as it is an inherent part of enhancing your social media presence.

It became imperative to track the performance of your Twitter activity. Twitter tried to address this need with Twitter analytics. Launched first in August 2014, it instantly became one of the most powerful analytics tools in industry. And in a few years Twitter’s API became popular too.