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The biggest shopping day in America, Black Friday, will be here before you know it. And with the recent surge of entrepreneurship in the black community, we think it’s important for you to consider the following list of black-owned businesses for all of your holiday shopping needs:

Skin Care

Whipped and raw shea, mango and cocoa butter from BGLH Marketplace

Body mists and shower gels from Pooka Pure and Simple

Body butter and body scrubs from Naturally Fly

Skin and haircare products from Earth’s Nectar

Beauty Subscription Boxes

Cocotique

Glam HairBOX

CurlBOX

Curlkit

We Are Onyx  

Hair Extensions

Big Chop Hair (Use code “LISA” to save $10)

Kinky Curly Yaki

Glam Hair Depot

Heat Free Hair

Makeup & Nail Polish

Coloured Raine Cosmetics

Ka’oir Cosmetics

Ginger & Liz

Vera Moore Cosmetics

The Lip Bar

AJ Crimson

Prints

Coily and Cute

The Pairabirds

Owned by Black Children

Lemonade from Bee Sweet Lemonade

Bow ties at Mo’s Bows

Clothing and accessories at Maya’s Ideas

Cookies from Mr. Cory’s Cookies

Gourmet popcorn from E & C Popcorn Shop

Kids Clothes, Shoes & Accessories

KaAn’s Designs

Steps by Stephens

Chatterbox Baby

Pint Size Faith

Yinibini Baby

Eleven Twenty Co

Kids Toys and Books

Natural Girls United

Soapbox Theory

Happy Hair Girls

ABC Me Flashcards

Pretty Brown Girl

The Prettie! Dolls

IkdKids

Natural Hair Products

Camille Rose Naturals

Pampered Tendrils

Wonder Curl

Darcy’s Botanicals

Obia Nautural Hair

Oyin Handmade

Thank God I’m Natural

Qhemet Biologics

Alikay Naturals

For the Men in Your Life

Bevel

Dapper Black Box

Adair Mens Design Co.

TonyWuu Collection

Gentlemen’s Choice Kollection

Labella Body Care

Women’s Fashion & Accessories

Clothing from Swank Blue

Shoes from Aminah Abdul Jilli

Clothing from TENTHIRTY

African print from suakoko betty

Clothing from Inside Sasha’s Closet

African print from Neobantu

Clothing from De Cordon

Clothing from Kevin Hadden

Scarves from Baydian

Accessories from Sakura Luxe

Clothing from Whitney Mero

Clothing from Laquan Smith

Active wear from EleVen by Venus Williams

Workout gear from Black Girls Work Out Too

Pop Culture T-shirts and More from Tees in the Trap

T-shirts at 50 Shades of Black

Clutches from Double Clutched

Clutches from The Good Danger

Clutches, totes and bucket bags from Love, Cortnie

Bags from Gregory Sylvia

Totes, clutches  from House of Moruka

Home Decor

Don’t Sleep Interiors

I wish I could say I achieved VIB status at Sephora by building the most perfect makeup collection one could ever ask for, but alas—as a mixed-race, medium-toned Latinx, a lot of time and money was spent on buying lipstick that I’d only ever seen swatched on white women. Needless to say, they either washed me out or made me look like a fool, and that’s when I knew it was time to find some quality makeup brands aimed at people of color. So if you’re reading this, today is your lucky day, because I’m passing along some of my favorites so that you can save yourself from the heartbreak that is spending $22 on the wrong shade of Urban Decay.

1. Iman Cosmetics

Founded by none other than international model Iman, Iman Cosmetics is probably the most well-known makeup line intended for women of color. They have a really thorough way of f​inding the perfect makeup for your skin tone, ​and you can find their line in drugstores at affordable prices.

2. Sleek Makeup

All of the makeup runs $15 and under—including their best-selling eyeshadow palettes. You’re welcome.

3. COVERGIRL Queen Collection

Speaking of affordable, COVERGIRL has a line specifically aimed at women with darker skin. You can mostly find it in Target, d​rugstore.com,​ and some Walmarts.

4. Black Opal Makeup

One of my personal favorites, Black Opal was created by people of color for people of color. Not only is the line affordable, but they have a “Find Your Shade” section similar to Iman Cosmetics’, as well as shaving products for men. It looks like they’re developing an affordable haircare line aimed at—you guessed it!—the haircare needs of people of color. As if all of this wasn’t cool enough, Black Opal also a​wards scholarships to young women.

​5. Sacha Cosmetics

Sacha carries some of the most extensive beauty products I’ve seen, and the prices range from below $10 to $50 depending on what you’re looking for. Their skincare products are also known for being long-lasting and weather-resistant, and their lipsticks have intense color payoff.

6. ColorPop

Although Colourpop isn’t exclusively aimed at people of color, I thought I’d include it because it’s one of my absolute favorite makeup brands. Not only are all of the lipsticks sold alongside matching lip liners, but most of them are swatched on both light and dark skin, and their color payoff is strong and long-lasting. There’s also about a million different shades of lipstick and eyeshadow you can try. The best part? Everything is cruelty-free and only $5.​

7. black|Up cosmetics

On the higher end side of makeup, black|Up cosmetics was created specifically with Black and mixed women in mind. With over 18 shades of foundation, ultra-pigmented eyeshadows, and 30 shades of matte and glossy lipsticks, I can see why their prices rival Sephora’s.

8. Fashion Fair

Fashion Fair is another line with a wide range of beauty and skincare products for a variety of skin tones, although it was created with the needs of Black women in mind. Two of my favorite products are the o​ily​ and d​ry skin ​travel kits, perfect for when traveling on airplanes takes a toll on your skin. Their prices are also comparable to most of the brands sold at Sephora.

9. Aida Cosmetics

Cruelty-free, all-natural, hypo-allergenic, and non-comedogenic (meaning your skin won’t break out). They don’t have a lot of products listed on their site, but the ones they do have are magic.

10. Hue Noir

I love the inspiration behind Hue Noir—the CEO, Paula Hayes, is a Black woman who worked as a product development chemist and loved makeup. After having difficulty finding makeup for darker skin tones, she established Hue Noir, a higher end makeup line that is also organic and biodegradable. You can save the environment and look hot af while doing so. Again, you’re welcome.

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