The Library Blog for Business

The culmination of a high profile celebration of enterprise and entrepreneurship, GENESIS - Where Business Begins - and the final of the Entrepreneurs’ Forum’s 2015 If We Can, You Can Challenge will both be held at the Baltic in Gateshead on Wednesday 18th November in the middle of Global Entrepreneurship Week.

It is the North East’s first inclusive celebration of enterprise and entrepreneurship bringing together all five universities (Including the University of Sunderland) with the support of the Entrepreneurs Forum and the local enterprise ecosystem.

Graduate entrepreneurs have made an important contribution to the economy over the last three years creating 1,500 jobs, 450 businesses and £64 million in turnover, but the event will also showcase ‘If We Can, You Can’ challenge finalists – a challenge open to all start-up businesses in the region.

This innovative event, powered by the universities with the programme shared between the presidents of the universities’ entrepreneur societies and First Face to Face Ltd, is scheduled to attract 700 visitors from across the North East’s start-up, professional, financial and entrepreneurial business community.

The information you can retrieve from Passport is great for including in your assignment, perhaps supporting an argument with statistical data or discussing market trends or a particular market segment or type of consumer.

Millennials: Impact of their Behaviour on Global Consumer Markets. Strategy Briefing (13 Oct 2015) is an example of the sort of Analysis that you have access to.

“Millennials – defined here as consumers aged 25-34 years – represent a sizable demographic, ranging from 11% of the population in ageing Japan, to 18% in more youthful markets, such as Vietnam and South Africa, to 31% in extreme cases such as the UAE, where there is a large group of workforce age expats present..”

This report includes data on global GDP, market segmentation, differences between developed and developing economies, consumer trends and population data. 

The great thing about Passport is that the data is easy to export into a spreadsheet for you to work with and the analysis can be downloaded as a pdf and sometimes as a powerpoint for you to use for academic purposes.

So how do you get onto Passport?

Log onto Discover and go to the A-to-Z list. Click on the Resources tab and scroll down to Euromonitor (Passport).

We’ve added a screenshot below to demonstrate how we found this report:

Last week as part of the dissertation support sessions organised by the academic study advisers we ran a Euromonitor Passport session led by the trainer from Euromonitor.

Following that we wanted to put the spotlight on this really interesting database. This week on the blog we’re going to be highlighting a few of the ways you can use Euromonitor and give a few examples of market research that Sunderland students may find useful.

Passport is an extremely rich source of information on industries, consumer trends and economic and demographic data.  It’s an important ‘real life data’ resource for business students, as many of the world’s top companies also subscribe to this database . There’s a lot of statistics, which can be interrogated and used to compare consumers across the 80 countries that Passport covers.  There is also analysis by Euromonitor experts including company profiles, country reports, global reports, infographics and much, much more.

You can contact the business librarian, Becky McClen, whenever you need help or have questions using any of the library e-resources.

If it’s just a quick question you could also pop in and speak to any member of library staff or contact us on LibraryTalk.You’ll also find information about key subject resources on the Support for Your Subject pages.

Have you received your programme reading list yet?

To help you settle in and get off to a brilliant start, watch our new Library Welcome video and find out how the library can fit all the shapes your learning may take.

Look out for our Welcome challenges available online and in the library. Join in and share your learning shape - you could win lovely library prizes!

Join in the #libwelcome challenge! Collect your instructions, complete the challenges, and fold your instruction sheet to make one of four origami shapes.  Visit our Library Welcome table and peg your shape to the Learning Tree to be in with a chance of winning a prize!  This is a great way to find your way around the library and its resources – for both new and returning students.

We're all really looking forward to meeting you. So why not call in to The Murray Library, pick up your freshers checklist, register for WiFi and let us help you find your perfect learning shape.

As from tomorrow, Tuesday 15 September you'll also be able to collect your new student campus card from The Murray Library too. (we're at City Campus, Chester Road).

So please come say hello - we're ready and waiting to meet you.

Our Summer Skillability series kicks off next week! Sign up for free sessions to help you hone your skills, and get your dissertation off to a flying start.

You may well by now be aware that Key Note is re-launching.  

Here’s what you can see on the new service.

Redesigned reports with better graphics and formatting to show you trends more clearly.

Clearer signposting of links between companies and markets to speed up your research.

Improved List Builder so you can add filters when creating your contact lists.

Enhanced ‘Favourite’ tool so you can select companies and people as well as market reports.

Easier to use Benchmarking tool still with five full years of data.

Need help using Key Note?  Contact Becky, your Business Librarian for more information.

Here at the library we're investing in extra learning resources to help you become the successful University of Sunderland graduate that you deserve to be.

To help us keep investing in what helps you most, we'd like you to share what you've noticed about this extra investment and how we can help you more. So please take a minute to let us know - you could win some great prizes!

I study off-campus at a partner college or overseas - click here to share

I study on-campus at Sunderland - click here to share