uncrafted

AI & Kennedy : Legend That Thing | Nike (generated by a neural network)

IF YOU CAN’T BEAT IT, LEGEND THAT THING!

CO-Design between Copy Writer and Creative AI for a ‘Faux-advertisement’ campaign for Nike.

Collaboration between Artificial intelligence and human creativity is not that far-fetched on an idea. Both AI and human creativity are based on the same principles, which is analysis and synthesis. For instance, the video shows word generation based on advertising data, more specifically commercials manifestos, to generate this ad. 

The result — which I named “AI and Kennedy” — is a schizophrenic journey of motivation bordering on the unintelligible. But between these absurd lines, I observed, with a chill, a touch of genius. Maybe the claim that an AI can do it, isn’t so crazy after all.

Something, that is worth pointing out here is that the results are commercially viable, which is a sign that AI has potential and can do it after all. The commercial was collaboratively created by both the input of the human and the computer.

Ceramic sculptures by Juliette Clovis

Despite being manually constructed, the sculpture references the algorithmic nature of nature. The form features clusters and recursive/fractals in its visual language. The geometries are influenced by a simplified representation of nature’s code and replicates its behaviour.

Pulling data from the random library to set up point cloud.

Connecting the dots between them using Interpolated lines. The sketch is a simple code which generates 3D forms.

import rhinoscriptsyntax as rs import Rhino.Geometry as rg import random as rn

pts = []

for i in range (50):    xpos = rn.random() * 25    ypos = rn.random() * 25    zpos = rn.random() * 25    pts.append( (xpos, ypos, zpos) )

https://brandmark.io

What will the future building look like ?  Joel Simon here shows his take at defining the future of built environments. His background in biology and computer science brings a novel way of designing floor plans based on biological patterns such as genetic evolution.  Ideas such as clusters and optimisation methodologies are present in the design process. These models are heavily reliant on emerging building manufacturing techniques such as additive manufacturing.