uncharted aesthetic quest

THE HYUNDAI TRADE CENTER POP UP MOMENTS

In August 2025,   we quietly unfolded our presence inside Hyundai Department Store, Trade Center.

It wasn’t loud.   It was about quiet curiosity. Silent questions.   And subtle movements between people and objects. 

Some moments take time to be shared.   This was one of them.

—   Filmed during our summer pop-up   

📍 Hyundai Department Store, Trade Center  

THE HYUNDAI SEOUL POP-UP, ⌜ uncharted aesthetic quest ⌟

We’re thrilled to announce our exclusive pop-up at THE HYUNDAI SEOUL, a space that defines and leads trend-defining movements.

To bring ⌜ uncharted aesthetic quest ⌟ to more people and offer a special experience, we are moving to THE HYUNDAI SEOUL for our second pop-up.

In celebration of WHITE DAY, we’ve prepared exclusive pop-up benefits — including a surprise Black Rose, special gifts, and limited-time offers.

New collections that have never been unveiled before will also make their debut at THE HYUNDAI SEOUL POP-UP — we invite you to experience them with us.

If you haven't found the perfect WHITE DAY GIFT yet, don't worry.

⌜ uncharted aesthetic quest ⌟ offers a high-sensitivity solution.

📍 3F, THE HYUNDAI SEOUL

📅 [POP-UP PERIOD: 2025 03.10 MON - 03.20 THU]

See you soon.

[VISIT BENEFITS]

• For pop-up visitors → Surprise Black Rose gift (first-come, first-served, daily)

[PURCHASE BENEFITS]

• For all purchases → ⌜ uncharted aesthetic quest ⌟ Iconic Sticker Full Set

• With Scalp Tonic for Your Day purchase → Signature Gift Wrap service

On the day before we bid farewell to 2024, we’re thrilled to share news of our first event of 2025: our highly anticipated pop-up at @younhyun_official

We’ve always hoped for more opportunities to share our brand’s narrative in depth, and this pop-up will offer a closer, more immersive experience with what we stand for. It’s a space designed to bring you into our story—up close and personal.

If you’re part of our global family and planning a visit to Korea during this period, we’d love for you to stop by and experience it firsthand. And for those who can’t make it, stay tuned as we’ll keep sharing updates right here on Instagram.

For those who want to learn more about YOUNHYUN, check out their network of inspiring spaces and works:

@younhyun_official @spacebe_official @younhyun_library @exp_8seasons @younhyun_bomulchanggo

Just like the skincare you take care of every day, give your scalp a moist rest. Calm your stressed scalp and take the first step toward healthy hair, start now!

Change your style with just one keyring! Express your individuality by attaching it to your pants or bag, and take it with you wherever you go.

A key ring that is also a great fashion item! If you want to add something special to your daily life, come see it now.

The refill container is made of recycled plastic. After using the refill container, remove the label and reuse it for another purpose or dispose of it for repair.

Introducing a new scalp tonic that will relieve hair loss concerns and make your hair lively and refreshing! Upgrade your hair care routine with a product that can take care of both style and health!

Give it as a gift to your precious friends and family:)

The GOOD DESIGN AWARD 2024 judges said:

A unique product that revamps the way of hair growth care which is generally perceived as a delicate topic A jet-black bottle with a strap which looks like a strong, thick thread of hair. This adorable character design turns this product into a fashion item blending in with daily life. This is a new approach taking scalp tonics for something to carry around and show rather than hiding them in a bag. I hope this kind of ideas will spread and make everyone’s hair grow strong.