Umar Ghumman

Improving the experience of existing customers can deliver breakthrough growth for incumbent companies—often more than double that of their industry peers.

We’ve always been big believers in the growth potential of our clients. Today, we’re privileged to work with organizations that are on a new growth journey, one that pursues sustainability, inclusion, and economic growth, all at the same time

Media and Internet Concentration in Canada, 1984–2021 Recommended citation: Winseck, Dwayne, 2022, “Media and Internet Concentration in Canada, 1984-2021”, https://doi.org/10.22215/gmicp/2022.02. Global Media and Internet Concentration Project, Carleton University. Download Report

Discover the tracking elements that drive brand equity: what metrics to include, which data sources to combine, and how frequently to measure them.

We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.

It’s that time of year. The evenings are getting darker and everyone’s thinking about next years budget. How big it should be and how to spend it.

Short-termism and long-termism are both just wrong-termism. So let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting them working togeth…

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.