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Plastic Soup Foundation launch mobile DOOH game to help reduce the world’s plastic footprint
The struggle to stop plastic waste polluting the world’s oceans is the focus of a new mobile game developed for digital out of home (DOOH) by AGCS Works.
Created on behalf of the Plastic Soup Foundation, the game shows how we need to work harder to reduce our plastic footprint in the battle to save the seas.
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Ikea turned a virtual influencer into a physical installation: The retail giant partnered with Imma, a virtual influencer, in order to explore the concept of “happiness at home.” Over three days, those passing by the first floor could peer into Imma’s living room, watching as she lounged on a couch, mindlessly browsing her phone. Meanwhile, a view into her bedroom was streamed on a screen on the second floor, viewable from Harajuku Station.
more: https://www.theverge.com/2020/8/31/21408626/ikea-tokyo-imma-virtual-influencer
Fahrrad.de will seine Produkte so exakt dort verkaufen, wo die eigenen Leute uterwegs sind - auf dem Rad nämlich.
FORFEIT FIFA 20! Hashtag Harry vs Manny! H&M for gamers
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Street Art upcycling - with old billboards & POS items
Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small apartments, with LED screens, proving epic house parties can still happen in a tiny space. (via https://www.youtube.com/watch?v=Gx2a5MoavT0)
Yoox: The World's Most Exclusive Collection | a series of pre-roll video ads that practically dared viewers to buy a one-of-a-kind item. The catch? If a user didn’t click on the ad quickly, the offer was gone forever.
Dynamic DOOH Social Media integrated campaign by Stadtwerke Düsseldorf | Stadtwerke Düsseldorf launched a Dynamic DOOH campaign to celebrate the Carnival in Düsseldorf.
British Airways - #lookup in Piccadilly Circus Courtesy of a little digital magic, the young man in this poster really does know when it's a British Airways plane. And that really is the actual flight number and where it's flying in from.
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Volvo HR90 Casefilm - when a Volvo S90 becomes a HR-Manager. AI turns an ordinary ‘job interview’ into a new experience for candidates. Good job!
The Vampire Poster - these posters burst in flames when they get in contact with sunlight. Pretty cool idea :-)
ABSOLUT CREATES A SUSTAINABLE FOOTPRINT AT COACHELLA FOR ‘PEOPLE, PLANET AND PRODUCT’ - Consumers entered into the experience through a 20-foot tunnel the brand referred to as the “bottle portal” containing multiple, colorful silhouettes of the brand’s signature vessel. Once inside, they hit the main bar or the dance floor. See more: https://www.eventmarketer.com/article/absolut-sustainable-coachella-people-planet-and-product/
(via https://www.youtube.com/watch?v=lGLseDRj6GA)
Pizza Hut Delivery launched an augmented reality (AR) app to challenge their main rival Domino’s.
After downloading the “Deal Jacker”-app, they will be able to use their phone’s camera to scan Domino’s deals, and watch them be replaced with better value Pizza Hut Delivery deals.
Coca-Cola “Happiness Recycled” - A recycled shipping container as a sustainable, interactive and fun solution to reduce rubbish Coca-Cola at both the British Summertime Festival in Hyde Park and the Royal Highland Show. See updated version here
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To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.
MANNER - Human Motion Tracking and Gesture Recognition - Interactive Dig...
