Tugce Gor

If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.

Use low commitment CTAs. Emails are invites, landing pages are parties.

Relevance is irrelevant once the consumer chooses you.

To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.

I want to do business with a company that treats emailing me as a privilege, not a transaction.

There is no formula for the perfect email – Authentic and honest messaging works

Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.

Personalisation – it is not about first/last name. It’s about relevant content.

Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.

Make the customer the hero of your story.

Treat your subject line like the movie trailer – give a preview so they know what to expect.

That which is measured improves.

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.

Email has an ability many channels don’t: creating valuable, personal touches – at scale.

Average conversion rates are meaningless. Switzerland on average is flat.