Troye Sivan: First YouTube, Now the World
The Internet superstar discusses coming out, growing up Jewish, and keeping nothing private.
BY SHANA NAOMI KROCHMAL
TUE, 2016-03-29 09:59
Photography by Kai Z Feng. Styling by Grant Woolhead.
âI had a lot of anxiety coming into this year,â Troye Sivan says, curling his narrow shoulders closer to the screen. He squints into the FaceTime connection and clarifies: âGood anxiety and bad anxiety.â
His first full-length album, Blue Neighbourhood, was released last December to decent sales and strong reviews for its earnest, dreamy electro-pop. He did a short burst of live shows, his first ever real onstage performancesâand promptly got sick, canceling three others. He retreated to his parentsâ house for a month of R&R and a reality check.
âThis is going to sound so gross and braggy,â he warns. âBut I had just done [Jimmy] Fallon, I was on the cover of Rolling Stone Australia, and I had booked Ellen. I was like, What the fuck? Anything else after this is a bonus. This is exactly what Iâve always wanted. And when Iâm not in my own head about it, I have the best time.â
Sivan is nearly 21. When he was 2, his family moved from South Africa, where he was born, to Perth, on Australiaâs western coast. By 14, he was a modestly successful child actor, appearing as a younger Hugh Jackman in X-Men Origins: Wolverine. Three Spud films, opposite John Cleese, followed over the next five years.
At 12, he started making YouTube videos. Nothing crazy: mostly just him talking to the computer about his life. At 15, he told his parents he is gay. Three years later to the day, he made a vlog coming out to his by then-half-million followers, a straightforward declaration that probably surprised few. âThis is not something that Iâm ashamed of,â he said, âand itâs not something that anyone should have to be ashamed of.â
There are thousands of coming-out videos on YouTubeâhe watched all he could find before making his ownâbut Sivanâs was a kind of tipping point for the now-ubiquitous subgenre, many examples of which are made by people who cite his viral clip as motivation to take that leap. (#WeAreProudOfYouTroye trended that night worldwide.) Eight minutes long, itâs a lot like Sivan himself: sweet, articulate, unassuming, matter-of-fact. Only afterward do you realize how compelling he is despite a lack of any real dramatics.
He doesnât have a tragic backstoryâhis parents were accepting and loving. He didnât quite fit in with all the other kids at school (âMaking YouTube videos wasnât something that scored me cool points, by any meansâ), but he wasnât particularly bullied. He wrote and posted a song inspired by the John Green novel The Fault in Our Stars and got an email from a record label wanting to sign him. Heâs had it pretty easy, which heâs well aware of.
But heâs also made more of himself than most of us ever will. His 4 million YouTube subscribers, 3.6 million Twitter followers, and 3.6 million Instagram fans are really just the starting point. At VidCon, an annual meet-the-YouTuber convention that now draws 20,000 fans, devoted kids wait for him in meet-and-greet lines for a quick hug and a photo. The social-media stardom is no small advantage; according to one industry expert, Sivan was probably already pulling in six figures in advertising and brand deals.
Now, backed by that massive built-in fan base, he hasnât abandoned his roots so much as gone back to basics. And itâs turning out to be hard as hell.
Usually when heâs received a question about how the world worksâhow to bake a cake, how to have safe sex, how to understand the history behind the HBO adaptation of The Normal Heartâhe has Googled, then shared his findings in a video. (âI learn so much online, but thereâs so much thatâs not true on the Internet,â he admits.) But no amount of research could prepare him for the grueling schedule of promotion and a 40-stop world tour.
âLike, wow, thereâs a lot of people relying on me to make this tour happen, and also it comes down to the fact that physically Iâm very thin. I have the same body Iâve had since I was 13.â Heâs a little sniffly now, trying to beat back a recurring case of sinusitis because of a deviated septum, which will require surgery and force him to postpone two more dates in Canada. âI sort of ran myself into the ground.â
But heâs begun to tap into the heady rush of performing. âIâve been looking at peopleâs faces a lot more during a show, and itâs been getting me insane amounts of joy. I see kids closing their eyes and singing the lyrics, and I see kids with huge smiles on their faces, or I see kids that are on a date. I see kids who are proud of themselves and proud of me, and it just really makes me happy.â
He hasnât quite hacked the code of a confident rock starâheâs more inclined to lilt and sway, and has been compared by more than one critic to a Muppet. But heâs piecing together the parts: âIf I lift my arms at this particular moment,â he says, still astounded, âthe crowd sings that line back to me, and thatâs an awesome moment in the show.â
Most of the album is basically âsinging about boys.â Itâs as unashamed in its male gaze as that coming-out video was unapologetic. Even in a trilogy of moody videos (for âWild,â âFools,â and âTalk Me Downâ) that depict a love story between childhood friends, itâs not Sivanâs character who struggles with his sexuality.
But thereâs one track on Blue Neighbourhood that generates a particularly strong reaction. Sivan was raised Jewish, if ânot super-religious,â and in âHeavenâ he tackles how at around 14 he started to wonder why being gay meant everything might get harder. âWriting that song was very therapeutic to me at the time,â he says. âIt was me thinking about how hard I try to be a good person and then feeling like, before I even opened my eyes as a little babyâbecause I think I was born gayâI was a sinner. All of those are very standard, but very confusing and hurtful conversations that you have to have with yourself as an LGBTQ person.â
âThose kinds of songs mean a lot to me,â says Fun. guitarist and Bleachers frontman Jack Antonoff, who co-wrote âHeavenâ with Sivan and Alex Hope and whose own biggest hits blend serious angst with similar sing-along, anthemic moments. âIt has really powerful lyrics. Youâre not watching someone deal with their painâyouâre internalizing it. It doesnât read like a diary. It kind of reads like you wrote it.â
Then, at a live show, Sivan asked, âWhoâs LGBTQ up in here?â Half the audience put their hands up, smiles on their faces, and when he hit the chorusââif Iâm losing a piece of me, maybe I donât want heavenââhe couldnât believe how loud it got. âThat moment where you take on that responsibility and feel that empowerment, seeing that in a physical form looking back at me, singing those lyrics back at me wasâŚâ He shakes his head. âIt was a life-changing moment.â
The feedback loop doesnât stop there. The week after our interview, a young woman passed Sivan a note before a show in Washington, D.C., asking him to read it aloud from the stage. âAre you sure?â he asked, before announcing to the crowdâand her momâthat the 14-year-old is bisexual. Cue an avalanche of cheers, hugs, tweets, and videos of Kelly and her mother crying and embracing after the showâwhich then themselves went viral. For all his candid confessionals and nakedly emotional lyrics, thereâs one thing Sivan doesnât want to be quite so open about: his relationship status. âI feel like I share everything about myself, like everything. Thatâs the one thingâI should keep something to myself.â
Naturally, the one hard line he draws is what attracts the most scrutiny, from warring factions of fans who are very, very sure that he is dating or has dated either Tyler Oakley or Connor Frantaâgay YouTube stars in their own rightâor both of them.
So of course a line in Blue Neighbourhoodâs liner notes thanking his âbeautiful boyfriendââalong with reported sightings of Franta on tour with Sivan and with him in Perthâcreated a minor frenzy.
âIt was important to me to pay tribute to that person and thank that person,â Sivan says carefully, âbecause I think they were super instrumental to the process of making the album. I donât think I couldâve done it without them. As far as defining that relationship and defining who that person is and everythingâŚâ
He trails off a little, admitting some regret and second-guessing himself for running with that very public thank-you. When asked if he feels more protective of his privacy or simply unsure, with only a couple years of serious dating under his belt, if whatever heâs doing will last, he nods immediately. âThatâs pretty much it for me. I donât even know whatâs going on, so I donât really want to put anything on paper. Iâm just soâŚ20. Iâm never sure how to define anything in a magazine or in print. It seems very permanent.â
Arguing whether YouTube-first stars have real power is as useless as it was to dismiss Beatlemania. They do. Hereâs our brave new world, one where both Sivan and his fans are setting the agenda.
One Friday night in March, Sivan announced that his newest single, âYouth,â a catchy, bouncy bright-light embrace of his own inexperience, was on sale on iTunes for 69 cents. Then over the course of a couple of hours he begged and sweet-talked his Twitter followers to propel it into Appleâs top 10 singles.
Never mind that you could stream it as many times as you wanted for free, or that his most devoted fans may have already bought the whole album. Troye asked, and they answered.
Meanwhile, Sivan shrugs off the worry that the lyrics to âYouthâ are almost too pat, a perfect generational think piece about whether the kids are all right. âMy youth is yours,â he sings, like itâs a baptism, a gift of everlasting innocence and sweet, easy love no matter the listenerâs age.
âItâs about not knowing where you are going and finding someone, and not knowing what the two of you are or arenât. How because youâre young, there are not necessarily a lot of consequences, and itâs OK. Itâs about that feeling being kind of intoxicating.â