Garbage Found On Trinity Mirror Sites

Less than 24 hours after WalesOnline.co.uk managed to piss off most of Wales with an offensive remark and a almost equally terrible apology it appears the Liverpool Echo have excelled again.

Some comments from their Facebook page below... 

Trisha Mccabe Let's hope the crap echo is in the centre then David Evans It's printed in Manchester so sadly wouldn't

Lavern Brown Obviously a quiet day in the news room, until someone had a lightbulb moment, "I know, let's scare the sh*te out of scousers!" The reason I no longer read or buy this pointless rag!

Frankie Huskisson The Echo used to be the local paper that scousers were proud of. Now it's a pathetic rag that's lost all credibility.

Gordon Astley ..the Echo website and this group are now a joke. It's as if it is being run by kids. The journos at the paper must be cringing.

Carol Burns Sorry but I have unliked Liverpool Echo News as you dont print news anymore but you do print rubbish!

Gilly Roberts What is the purpose of this post??? Slightly retarded if you ask me!! This paper is getting more like the beano each day!!! Idiotic journalism!!! Fools!

MissMarti Wardy Ferguson What would happenif the Liverpool Echo reported real news and not scare mongering

.... they go on and on and on and on and on....

It is all engagement though, so perhaps it could be deliberate? This comment had 71 likes at the time of writing...

Who are...? What is...? When is...? What time...? are all tried and tested traffic drivers used by online publications worldwide.

A Sarah Lester is Exec Ed of the MEN. It is an unverified comment and could be faked, but appears on the industry gossip/news site HoldTheFrontPage.co.uk with some apparent specifics.

It is quite common to see whopping ‘share’ numbers on articles, some which do not feel right. Sampling a few of the top stories on various publications via some public information the following maths appears, all correct at the time of publishing:

Coventry Morrisons: Facebook Likes of 3365, shared 363 times, with 322 comments. There are also 74 tweets about it. Total? 4124. Displayed ‘Shares’? 4124.

Towyn Fire: Facebook Likes of 229, shared 604 times with 587 comments. 11 tweets on top, and amazingly one Google+ post too. Total? 1432. Displayed ‘Shares’? 1432.

Fundraiser Funeral: Facebook Likes of 10,774 shared 583 times with 556 comments. 57 tweets with no G+’s, pins or anything else. Total? 11,970. Displayed ‘Shares’? 11,970

Obviously Facebook is wrong when they label a share a share, what they should do is label a comment a share and a like a share. 

In the words of Neil Buchanan, try it yourself!

The readers of the Staines Informer must be quite thick to not remember remember the 5th of November. 

The national title is straightforward in its political leanings, however with more extreme polls being placed online will it impact on the regionals and new titles to the fold? 

This appears to be a TM dream, a quiz, property porn, user engagement, long dwell time due to its nature... and get paid for it all!

The saddest Trinity Mirror urls are often the ones with /whats-on/ in, as above, a ‘whats on in Reading’ list contains nothing unique to Reading.

Lots of great ‘content’, much bylined by probably the most published writer in the UK at the moment (Georgia Morgan), is bundled up away from normal readers behind the Whats On veil.

Oddly it appears some of this content is never seeded via the normal social channels, such as a great article on Julien Macdonald’s latest Matalan collection published on GetReading.co.uk . The article does not seem to have reached their Facebook or Twitter audiences, thankfully Julien himself spotted it and tweeted it up via his personal account.

The Whats On section of Get Reading (and other TM titles) often calls the section frontpage ‘events home’ with sponsored content clearly labelled although (after an admittedly basic look) we have yet to find an article like this with such a label. 

Similar fashion articles with a Matalan theme appear to be being created from the Liverpool offices of TM and placed in a similar manner on the usual network of sites.

It is not clear if this is paid for advertorial/advertising/’native’ content or what, however certainly does work leveraging the Google News inclusion of TM titles.

Property porn is a well trodden traffic generator as people love to go ‘ooooh’ or ‘boooo’. There is the obvious commercial tie in opportunities as well.

There appears to be a fair bit more of the property puffery during the 3rd and 4th quarters of 2015, perhaps the dwell time of galleries helping with its popularity? 

Ice Officer On Bile Phone!

The top level of the organisation is made up of twenty-one individuals, eighteen of whom handle day-to-day affairs and are drawn in groups of three from six of the world's most notorious criminal organisations... of course this is SPECTRE! 

The above image is a sample of the syndication of content nationally from the content hub in Liverpool presented in a local manner.

While hunting out the latest Geordie Shore gossip a frontpage of the Chronicle stood out - it appears some of the letters are drunk. Just look at Coloccini ! 

In more substantial garbage “Charlotte kisses Scott and Kyle questions relationship with Holly“ ( http://www.chroniclelive.co.uk/whats-on/film-news/geordie-shore-charlotte-kisses-scott-10342417 ) was roundly slated by those still opting in to various social channels, with the sadly regular ‘this is not news’ and the more blunt ‘You deserve another punch Chronicle...’. 

Inspiration to make this much proposed blog has appeared with a possible new low being spotted in the wild. 

Here is a cat, with some terrible text placed over its face, along with the worst picture of ‘Jambo’ findable inside 5 seconds on Google image search.

The page has a load of similar crap, the usual poll widget embed and the all new comment system live. With one spam comment prompting some get rich quick scheme.... 

Hello World!