TRAD INSPIRATIONS

Smart Phones are incredible. For as commonplace as they have become today (2 out of every 3 American adults owns a smart phone ), some of their most basic functions would be considered acts of magic as recently as 10 years ago. Consider this: the original iPhone was released on June 29th, 2007. I know, it seems like they’ve been around forever (and yet like it was just yesterday).

Today the…

SEO has changed hugely over the past few years, so much so that those marketing directors who knew what they were talking about back in 2012, probably don’t know what they’re talking about any more, unless they’ve kept up with all the SEO and web development blogs. We’re here to debunk the top 5 myths we come across when selling to potential clients, so that if you are willing to take on an SEO…

The Future of Mobile Development

Now that some of the numbers are in from last week’s shopping frenzy, it’s become apparent that mobile shopping will soon become preferable to desktop shopping. Over half of Thanksgiving and Black Friday traffic had a mobile source, though just a quarter of online sales came from mobile. Possible explanations for this include the idle browsing most people do when stuck on the couch in a…

Clickbait. The answer is clickbait. Sorry to cut the drama short with that one, but I figured it would just make this entire process a bit easier for everyone, as opposed to having your jaw hit the floor a few paragraphs in. Listen, every powerful entity has an opposing force with which it must battle, and content marketers with an eye single to the glory of search engine optimization (SEO) have…

Social media in 2014 has been largely about becoming a game-changing industry, especially with regard to content marketing. But as the virality of Bill Cosby memes has shown, social media is a force to be reckoned with.

Social Media: What it’s good for

A lot of companies know that they need social media, but they don’t really know why or what for. They think that social is a great way to promote…

Content marketing has changed a lot over the past year. Thanks to Contently, we’re going to talk about the latest trends in the industry and how they affect SEO. Here are our takeaways.

1. Social media is about entertaining

A lot of people are still confused about social media and what it’s good for. The fact is, most people use social media to have content curated to them by people they trust,…

How to Get Your Startup to Work From Home

When it comes to how we work in the digital marketing sphere, it’s important to think about the latest innovations. A lot of cool companies have ping-pong tables, nap rooms, and dogs, perquisites which fifteen or twenty years ago would have been unheard of. While many digital marketing agencies in NYC are picking up on the Silicon Valley style office, they’re still reluctant to allow their…

The Best Neighborhood for Startups in NYC

Soho? Flatiron? Tribeca? What is the best neighborhood for startups in NYC? It obviously is not Midtown, which we all know is the worst for any industry, due to the general paucity of decent places to eat and drink, the excessive appeal for tourists, and the reputation of being the hub of Manhattan Isle, and thus the prices that go with it. Well, with Midtown out of the way let’s get started on…

How Do I Choose the Right Keywords for My #SEO?

When we sign a new client, one of their biggest concerns is what keywords we will rank them for. Obviously they want to rank for keywords that will bring them business, so it’s important that we target the right keywords so that we can show them results in a certain amount of time. Here’s how we do it.

h2>Using Keyword Planner

Google’s Keyword Planner is my default tool for choosing keywords.…

What is parallax scrolling?

Parallax scrolling is a great way to get visitors to your site to engage with your web design. For those of you who may not know, parallax scrolling came about as the result of the infinite scroll style web design. Having one long page is often better for SEO since it consolidates content and authority, and it’s easier on mobile because users scroll instead of click.

5 Reasons Google Will Take Over the World (And One They Won’t)

If you’re anything like me, you don’t like mega-corporations that control what we see and try to influence how we think. So that as Google finds itself in trouble in European courts, part of me rejoices at potential limitations on their power. But as of late I’ve begun to see that in fact, Google is well-poised to take over the world, mostly for these five reasons.

1. Google Now

Although Google…

Any SEO company will tell you that in conjunction with great web design, you need a solid blogging strategy. And while the focus on generating quality content that’s shareable is great, it’s also important to think about quantifiable data that can help to tell you if you’re blogging the right way. If you’re just starting a blog, it can be hard to gain traction and show results, but there are…

@wordpress @codeandtheory The Future of Responsive Web Design

Another summer gone. Sorry to get all melancholy, but the passing of the latest season shows that we are ever farther in the future, which means it’s time to look ahead at web design. iOS8 came out, hasn’t torn it up the way previous OS did, and now we have to wonder what the future will hold.

Problems with responsive web design

Well, a recent article in FastCompany by Code+Theoryfounders, Dan…

An Analysis of Searchmetric’s 2014 Search Ranking Factors Study

Searchmetric’s latest SEO ranking factorshave been released. These rankings show each individual search ranking factor on a scale of importance within Google’s algorithm. It’s not so much that if you follow one specific factor your search engine results will start to move up, but rather, that if you lack one criterion, your results will fall. Taken together, a number of factors concerning on-page…

5 Ways iPhone 6 Could Lead to Apple’s Biggest Year Ever

As you know, next week is the release of the much-anticipated iPhone 6. You may think the iPhone is playing catchup, as Apple responds to customer demands for phablets, but there’s a lot more to expect from their conference on September 9. By the way, can we create a more attractive word for big-screened phones? Come to think of it, if the iPhone 6 has anything to do with it, we won’t need…

How to do Hyperlocal Digital Marketing

Sure the world is more international than it’s ever been. But in many ways, digital marketingis about driving local traffic to your site. A few years ago, if you were in New York looking for a dry cleaner, you’d type in “dry cleaner NYC” and sift through the top results closest to your home. These days, geo-targets are more and more specific. Although Google has a basic understanding of where you…

5 Personas Your Digital Marketing Agency Should Always Have in Mind

Before most companies develop their product, they consider their primary buyers. To do that, they develop detailed personas that outline the age, sex, and interests of their future users. When marketing your blog or website, it’s helpful to do the same thing. Before you create headlines, think about who is visiting your site to create targeted calls-to-action. So if you run a digital marketing…