Torquespiral

My answer to The analyses the Google url shortener gives & Google analytics show seems different? Answer by Sankar Gopinath:

Any other websites that Google doesn’t acknowledges directly or couldn’t be indexed ( Real time moving social media posts ) are termed as Unknown in tag manager. For example Google acknowledges the presence of

http://Goo.gl

Redirecting however that is not the case for internal long URLs and other low authority websites. Now take:

https://goo.gl/#analytics/goo.gl/ONYzQF/all_time

These are totally different websites to Google, even though they have the common root domain.

You can test this scenario.

Case 1: Try clicking the shortened URL from the Google Shortener interface

Case 2: Now open analytics of the same link and try clicking URL from there.

Try different number of clicks in each case to understand the sources.

You will see that clicks from Shortnere’s interface will directly show source as

http://goo.gl

while, if you click it from analytic interface it will be categorized as unknown sources.

Only a handful of websites are not classified into unknown categories. Example: LinkedIn. If you post a link within linkedIn, It will be correctly identified.

Hopefully Google will fix it soon.

My answer to Which is the best site to check backlinks for my website? Answer by Sankar Gopinath:

There are multiple tools available for serving the purpose. But may I point out that none of them are even remotely close to 100 % in terms of efficiency and accuracy?. All of them miss the links in certain websites and especially in some situations where links exists but the technology limits the indexing. Even Google is vulnerable to this.

My favorite websites for indexing links are

Google webmaster tools: Very simple to use and one of the most accurate of the lot.

Bing Webmaster tools: Similar to Google webmaster.

SEMRush : I became a fan of this website. Excellent features.

Moz: Premium plans offers a butt load of features. Most famous tool among Backlink researchers.

OSE : Another tool for providing just discovered links. I like this one a lot. From the stable of Moz.

Backlink watch: Free tool, awesome job.

Small SEO Tools: Good one , very simple interface.

Majestic SEO: Nice too. Founder of Trust flow and Citation flow.

Ahref: Good one, not much popular with me.

Alexa: You can view most links that can provide traffic here.

Update: Just found a webpage that might be of your interest: Some backlink checkers.

My answer to What is the best way to Promote a Product during Navarathri in Ahmedabad? Answer by Sankar Gopinath:

I would suggest the hybrid system since Navrathri is closing in. Do some flyers, Newspaper ads and posters and of course give preference to on-ground marketing. Include some Google adwords and target the location accurately. For Example: Ahmedabad.

Provide some contests soon and do some social media adverts also. Oh one more thing there might be groups like ‘People living in ahmedabad’, post your offer in to them and use has tags like ‘Navarathri’,’Ahmedabad’,offer etc.

This will be your best bet.

My answer to What are some of the most common Digital marketing related terms? Answer by Sankar Gopinath:

Terminology and basic services to be accomplished in websites as a part of basic digital marketing

Webpage Optimization.

SEO ( Search Engine Optimization )

CRO (Conversion Rate optimization )

SMO (Social Media Optimization )

SMM ( Social Media Marketing )

SEM ( Search Engine Marketing )

E-Mail Marketing

Content Marketing

ORM (Online Reputation Management )

Brief information on each services

Webpage Optimization

This process involves optimizing the webpages by reducing the size of code, images and number of http calls etc. Essentially webpage optimization results in a quicker and more stable website.

SEO

Most challenging part of digital marketing. Used for increasing visibility of websites in search engines. This involves 2 core parts: On-page and Off-page optimization.

On-page Optimization: Adjusting the keyword density of webpage contents combined with webpage optimization completes On-page optimization. The contents can be edited for A/B testing for finding the optimal position which favors search engine ranking. It can involve technical involvement.

Off-page Optimization: It involves a referral system. Creation of backlinks from reputed sources and website having high authority and trust rating. Backlinks defines popularity up to a level. Understand it as someone referring your website.

CRO

Once website achieve a probable customer, The website should provide all the necessary information, customer wanted. Essentially the content should induce a positive attitude from customer. CRO is usually implemented for e-commerce websites. For ex: Providing a live chat window can motivate customer than the conventional support mail system, Color selection of websites w.r.t Contents etc.

SMO

Social media optimization deals with creation of social pages associated with business niche and integrating them within the website. Creation and scheduled publishing of posts are included.

SMM

Social media marketing is implemented by purchasing advertisement credits. You can advertise your webpage/product/service by paying social media like Facebook.

SEM (Optional)

Similar to SMM but done in search engines such as Google and Bing.

E-Mail Marketing

Creating mail campaign and sending mails to probable customers. Sources can be repeated customers, customers who opted for mailing etc.. Re-marketing and Re-targeting is included.

Content Marketing

Video creation, advertisements, PPT, press release, brochures, online banners, audio upload etc..

ORM

Creation of brand image and building the online presence. Also known as brand management. Requires a bit of Public Relation work.

Please refer this answer also: Debadyuti Kumer's answer to What are some of the basic terms of digital marketing?

My answer to How can I do effective link building? Answer by Sankar Gopinath:

This link will tell you most sources: Sankar Gopinath's answer to How can I get backlinks for my blog viralsuit.com?

My answer to Can you suggest the best way to learn digital marketing for doing business? Answer by Sankar Gopinath:

Learn it by practice would be my advice. ( Also consider learning the basic terminology ). This is just to understand the basics and techniques that are involved in entire digital marketing eco space. Are you considering to join a program to learn more about the techniques. Give this a read: Sankar Gopinath's answer to Which is the best institute in bangalore to learn digital marketing and web designing?

Now before understanding the basics of digital marketing you should understand one thing: Sankar Gopinath's answer to What is the most difficult part in learning Digital Marketing?

Now which are the best sources to learn and get updates?: Sankar Gopinath's answer to What are the best resources to learn Digital Marketing? May be Video/Website/Online eBook etc.

Now what all the things are involved in Digital marketing?

SEO (Search Engine Optimization )

Content Writing

Social Media: For getting a basic idea and concept for above given three three processes, refer : Sankar Gopinath's answer to What are the best resources for learning about search engine optimization (SEO)? alternatively if you go through my answers in profile, there are a wide number of questions I have answered relating to all parts of digital marketing. There are post handling and marketing options in social media. Main objective of usage is bringing more leads and increased brand visibility.

Content marketing: Sharing contents that can be utilized by or attract visitors. It can be of visual or audio. For example a Youtube video related to business. An example skeleton would be: Sankar Gopinath's answer to What should be my content marketing strategy for a fitness studio?

SEM (Search Engine Marketing ): It involves PPC ( Pay Per Click ). It is being achieved by search engine’s and other website’s ad publishing platforms. For Example: Google Adwords. You can read a bit more to extend your knowledge by visiting this link: Sankar Gopinath's answer to PPC or SEO or SMM or Content marketing, which one of these actually bring leads than only traffic?

E-mail marketing: You can guess by the name. But there are many automated tools for tracking e-mail opening rate, CTA (Click to Action ), etc. Learn at least one of them. Example : Mailchimp

One-on-One Marketing: You can do cold messaging to attract customers. Example: Snapchat. Not extremely relevant for digital marketing space.

Always remember experience matters. Wishing you all the success for future digital marketing efforts.

My answer to How do I get rank without off-page SEO? Answer by Sankar Gopinath:

There are no SEO activity that is 100 % free from off-page techniques. Even submitting the website URL to ping services and search engines constitute off-page activity. But if you can perform these tasks then there are things you can do to get ranking.

Before we start read this post on the relevance of on-body content.: How to Get Google Page Rank with No content: Case Study

You can have a ranking without any off-page activity at all ( Apart from the above said ones ). All you need is good contents and a well structured website. [Please note that having a off-page strategy is becoming almost a requirement for SERP performance. Also this method will involve a bit of a waiting period, some thing like 2–3 months and north]. Follow the checklist for gettinga better optimized website, that can be easily appreciated by search engine crawlers.

Website -On site important criteria ( Technical )

Website meta tags like title, description,Geo,keywords and robots.

Do you have any info graphics to add? Images, Videos and other interactive contents are appreciated by any audience. Remember, An Image is equivalent to 1000 words and a video is a 1000 images.

Provide proper info like contact and utilize map APIs from Google. It really helps the search engines to find the localized business. Also implement schema or OG. You can implement both, However I will side by Schema.

User Experience matters. Mobile friendly and secure websites rules in SEO. Also remember to size the object so that there won’t be overlapping contents when coming to mobile view.

Enable GZIP, and compress the JS, CSS and HTML codes if necessary. Don’t forget to compress images also ( Care for image quality here.)

Provide a sitemap and Robots.txt file. Specify the crawl frequency.

Proper URL structure. Understand the difference between “-” and “_”. The latter is a joiner and the prior is split in nature. For queries use “_” and for multiple products and it’s specifications in URL , Use “-”. Also care for URL re-directions.

Use CRMs such as Wordpress, Opencart etc. They have a well defined structure for SEO. My first preference would be HTML/ PHP.

Check for broken URLs.

Website -On page important criteria (Non-Technical )

Presence of H1, H2 tags and enough relevant wordings that convey a message.

Provide ALT, Title tags for images. and use a slight bit of anchor tags. Please point it to relevant contents.

Articles with unique contents can achieve higher ranking. Write content better with the keywords that a user can input in to search engine. Replicate their queries.

Use breadcrumbs. It is magical.( From experience ). Interlinking articles within a domain is valuable in the eyes of Lord Google and Bing.

Social signals and outbound links can be included ( But I generally view it as mostly off-page activity )

Vipin Yadav has given a very relevant answer. Please read that too.

My answer to How social medias can help to improve the website traffic? Answer by Sankar Gopinath:

I will give you hints on how social media increase traffic.

Social media is a great place to advertise your website's link. So this step give you more domain authority in future and boost in SERP results.

Social media users that are attched to the social media page can be converted to customers. Do provide real time updates about offers, contests etc..You know just to interest them.

understand that certain business will be more effective on specific social media. So be wise when you choose. Let me elaborate: An ERP software can achieve better when it has a LinkedIn page than a google plus/ facebook page as Linkedin is a professional community and chance of getting a project from there is relatively high. But for a mobile phone Facebook and twitter will have more impact than advertising in LinkedIn ( well in most cases ).

Real time updates are nearly efficient as NEWS.

Social media is a technical version of WORD-OF-MOUTH. So sharing will spread the knowledge and existence of your website.

Social media marketing section will allow us to concentrate on a specific targets, for ex : country. So we can save money on advertising.

Listen to customers, address their issues which will only help you to advance among competitor also. Remember general nature of people is to follow good quality, good service and good for their pockets.

I hope this helps you.

My answer to PPC advertising is really worth to get traffic to website? Answer by Sankar Gopinath:

Have a read on : Sankar Gopinath's answer to PPC or SEO or SMM or Content marketing, which one of these actually bring leads than only traffic? and Sankar Gopinath's answer to How do I increase traffic to a services/news based website without doing any PPC or Paid Ads?

You can guess the answer from the above posts.

My answer to Why do i feel guilty for posting on social media? Answer by Sankar Gopinath:

O.K .. Take the alternative thinking in to hand. You are being inspiration to many people for doing stuff they never had done before. Hopefully this helps.

My answer to Which field of marketing have more jobs and more scope ? Digital marketing, market research, sales, pr… Answer by Sankar Gopinath:

I would place my bet on Digital Marketing any day( & I evidently did ). We are talking about a medium which hasn’t even explored much(May be less than 20 %), while the conventional marketing methods are almost maxed out. I guarantee that after the AVR ( Augmented Virtual Reality) and Holographic projections become common ( The latter is slightly a distant dream, but it will become reality sooner or later) digital marketing will rise to much much more popularity which in turn translate to more opportunities.

Please understand that digital marketing consists of all the other zones you have specified. Like Market research ( Very important step ), Sales ( Traditional cold calling is not going to be dead anytime soon ), PR etc. So once you walk in to digital marketing you can claim experience in these job sectors combined.

My answer to I am a commerce graduate, in case I don't want to learn Seo, What other aspect of Digital Marketing I … Answer by Sankar Gopinath:

There are multiple options. Remember the following has their own sub divisions also.

Social media manager

Traffic and conversion analyzer.

Influencer marketer

Affiliate marketer.

Content writer and marketer.

E-commerce handler.

Press Release

Growth hacker ( Becoming a popular cliche among start us in India )

PPC and other advertisement related jobs.

Service reviewer.

Consulting in any of the above services.

Digital media producer and ideator.

Content and UI designer w.r.t CRO (Conversion Rate Optimization )

My answer to If Facebook is Social and Google is Search, then what does Social Search mean to you? Answer by Sankar Gopinath:

From the example given above a combination of Facebook + Google in function can be termed a social search. Simply said, when ever you use any search functionality within social media such as Facebook, it can be termed as social search. More on this here: Social search

My answer to How social medias can help to improve the website traffic? Answer by Sankar Gopinath:

I will give you hints on how social media increase traffic.

Social media is a great place to advertise your website's link. So this step give you more domain authority in future and boost in SERP results.

Social media users that are attched to the social media page can be converted to customers. Do provide real time updates about offers, contests etc..You know just to interest them.

understand that certain business will be more effective on specific social media. So be wise when you choose. Let me elaborate: An ERP software can achieve better when it has a LinkedIn page than a google plus/ facebook page as Linkedin is a professional community and chance of getting a project from there is relatively high. But for a mobile phone Facebook and twitter will have more impact than advertising in LinkedIn ( well in most cases ).

Real time updates are nearly efficient as NEWS.

Social media is a technical version of WORD-OF-MOUTH. So sharing will spread the knowledge and existence of your website.

Social media marketing section will allow us to concentrate on a specific targets, for ex : country. So we can save money on advertising.

Listen to customers, address their issues which will only help you to advance among competitor also. Remember general nature of people is to follow good quality, good service and good for their pockets.

I hope this helps you.

My answer to How do I get rank without off-page SEO? Answer by Sankar Gopinath:

There are no SEO activity that is 100 % free from off-page techniques. Even submitting the website URL to ping services and search engines constitute off-page activity. But if you can perform these tasks then there are things you can do to get ranking.

Before we start read this post on the relevance of on-body content.: How to Get Google Page Rank with No content: Case Study

You can have a ranking without any off-page activity at all ( Apart from the above said ones ). All you need is good contents and a well structured website. [Please note that having a off-page strategy is becoming almost a requirement for SERP performance. Also this method will involve a bit of a waiting period, some thing like 2–3 months and north]. Follow the checklist for gettinga better optimized website, that can be easily appreciated by search engine crawlers.

Website -On site important criteria ( Technical )

Website meta tags like title, description,Geo,keywords and robots.

Do you have any info graphics to add? Images, Videos and other interactive contents are appreciated by any audience. Remember, An Image is equivalent to 1000 words and a video is a 1000 images.

Provide proper info like contact and utilize map APIs from Google. It really helps the search engines to find the localized business. Also implement schema or OG. You can implement both, However I will side by Schema.

User Experience matters. Mobile friendly and secure websites rules in SEO. Also remember to size the object so that there won’t be overlapping contents when coming to mobile view.

Enable GZIP, and compress the JS, CSS and HTML codes if necessary. Don’t forget to compress images also ( Care for image quality here.)

Provide a sitemap and Robots.txt file. Specify the crawl frequency.

Proper URL structure. Understand the difference between “-” and “_”. The latter is a joiner and the prior is split in nature. For queries use “_” and for multiple products and it’s specifications in URL , Use “-”. Also care for URL re-directions.

Use CRMs such as Wordpress, Opencart etc. They have a well defined structure for SEO. My first preference would be HTML/ PHP.

Check for broken URLs.

Website -On page important criteria (Non-Technical )

Presence of H1, H2 tags and enough relevant wordings that convey a message.

Provide ALT, Title tags for images. and use a slight bit of anchor tags. Please point it to relevant contents.

Articles with unique contents can achieve higher ranking. Write content better with the keywords that a user can input in to search engine. Replicate their queries.

Use breadcrumbs. It is magical.( From experience ). Interlinking articles within a domain is valuable in the eyes of Lord Google and Bing.

Social signals and outbound links can be included ( But I generally view it as mostly off-page activity )

Vipin Yadav has given a very relevant answer. Please read that too.

My answer to What is the most effective tools of digital marketing? Answer by Sankar Gopinath:

These are my observations.

As Brad Geiser said. Celebrities and Influencers- use it for a quick boost.

A keen sense of mind to spy on competitors and finding their vulnerability.

Ability to create creative contents.

Knowledge and ability to find out where these contents will be a success.

Curious mind to explore new levels and techniques of SEO. This one helps a lot.

Knowledge of automated tools also come in handy.

A quick turn around time for moment marketing.

The wisdom that brand is just an image that enforces the trust.

My answer to I am advertising a new vacancy for Social Media Manager, what are the most common skills required? Answer by Sankar Gopinath:

This might help you: Sankar Gopinath's answer to What questions do you ask when hiring people for the role of social media management?