Tiegs' Design

By Tiegan Mannweiler

I found this bottle mockup and it fit perfectly with the sleek design and simplicity of the visual concept. Unfortunately, I was hoping for something more square-ish but the curved bottle still looks good. 

While extremely simple, the grey stripes add a small recognisable element to my brand identity. I also tried reversing the stripes for an extra effect which resulted in this slightly dizzying pattern.

I’ve only completed the one label fully back to front, they will be positioned as two stickers on either side of the bottle.

I remember seeing this from my research of rum labels, I believe it has all the main elements of a visual packaging identity. It has the brand name, the iconic logo, the type of alcohol it is, the net and alcohol contents plus the limited edition additions in comparison to the original Captain Morgan Rum label.

All the photos relate to the visual concept through the notions of enchantment, provocation, elegance and superiority. Wicked Rum is for the most mischievous of women and not for those of innocence or virtue.

While focusing on finalising the logo identity, I made a few more changes to the label layout and visual branding. However, in comparison to the first drafts of this design, I’ve enjoyed seeing this concept mature throughout the process.

New label design with some of the technical items relating to the product packaging. Still have yet to complete the full label for the mockup presentation.

My chosen font is going to become the logo for my brand along with the four colours featured above with the purple being the ‘Original Colour’. After much tweaking and fixing, the logo has been finalised and soon my new label designs will be completed.

While I was happy with the font I had chosen in my draft label, I was compelled to try other kinds of fonts to see if I could find something better. The font featured on the right had been an old favourite of mine since it had a MILLION varieties to spell even just a single word. However it seemed too ‘clown-ish’ for the elgenat image that I wanted so I focused more on calligraphy fonts and brush drawn fonts.

Version 2 of my “Wicked Rum” label design. Focusing on the logo using the typography for the word ‘wicked’ since the skull is too detailed for small print.

Basic mockup of the “Wicked Rum” label design. Definitely keeping the second font for the ‘Edition’ typography but I am looking into other fonts for the first bit. Still a long way to go but there has been progress.

Feedback included high praise for the ‘Dusk Gin’ mood board however there was a little criticism for ‘Wicked Rum’ that it wasn’t as aesthetically pleasing as the other mood board.

Even when it feels like you haven’t done much, all the days eventually add up to reveal the progress you have made. Small steps are better than no steps at all.

Deciding between these two design layouts for the typography. Originally, the one on the left was my first draft but now I’m contemplating the second layout is the better one out of the two.

Key Words: Mystical | Elegant | Sinful | Dangerous | Feminine | Enchanting | Minimal | Sophisticated | Provocative | Mysterious

Key Words: Playful | Fruity | Nostalgic | Comforting | Joyous | Summery | Modern | Childish | Unsophisticated | Sociable