The Deep End Project

As of lately Jackson, MS music has been evolving. Residents are searching for more auras that revolve around house parties and lounges, instead of clubs and bars. These fresh sounds and feels have branched off from “turn up” music through club speakers and landed in a field of good vibes that crank out through headphones. illPhil is one of the up and coming artists/producers spearheading this movement in Jackson. By teaming up with an up and coming clothing brand from home (Brooklyn, New York), he’s being a catalyst for “new” in not just music, but in clothing and small business as well. illPhil linked up with local photographer Q.Hefner and local music & lifestyle blogger Mack The Hood Hippie to help get his message out to the public.

The Wavy Section • The Deep End

I see longevity in The Wavy Section's vision that relates to mine. Having the opportunity to connect with fellow riding young black businesses is an honor. I hope to use my platform as a creator to bring more attention to The Wavy Section brand.

illPhil via TheHoodHippie

The Wavy Section • The Deep End

The Wavy Section captures the dirty, grimy components that make the urban swag unique. The presentation, however, brings a level of class that's needed for illPhil Productions seeing as how we pride ourselves on quality.

The Wavy Section Clothing

illPhil

The Wavy Section Sweatsuit

It took a minute. I changed my picks a few times...I had an idea initially when I saw the clothing, and that idea changed once I put it on. [laughs] The clothing just changes your demeanor. Then it changed again once I saw the pictures! [laughs] It was a multi-step process.

The Wavy Section Polo Hat • The Deep End

“The goal is to build a studio. Fast. I like being mobile and being able to record wherever I like, but I’d love to have a place dedicated JUST to the music that I can call home.”

Wavy

illPhil via TheHoodHippie

The Wavy Section Sweatsuit & Polo Hat