Social media promotes a seductive, yet ultimately spurious, intimacy-at-a-distance. Images of objects of admiration and loved ones are plainly out of reach and yet close enough to encourage continued engagement with the platform. Half a century ago, French Situationist theorist Guy Debord predicted the ways in which labor, time, identities, and affections would be exploited by visual and communicative systems. He wrote that these would become grist for representations alienated from the lived contexts of individuals, that is, âspectacle.â Social media â Facebook, particularly â is, then, a form of spectacle for the digital age. ... The feeling of assimilation by social media can prompt impulsive behavior in users. Use of Facebook, Instagram, and other popular social media platforms becomes compulsory. Left feeling that they are incapable of leaving the sites, some users act rashly by deactivating or deleting their profiles. Rebellion of this kind may be understood as occurring during a moment of clarity, a moment in which the immensity and autonomy of companies like Facebook are felt even if they are not fully recognized. Media theorist Laura Portwood-Stacer refers to such rebellion as âsocial media refusal,â or âopting out.â Social media refusal occurs when a user ceases to provide content for a platform. The power of refusal lies in the lack of contributions from the user. As Portwood-Stacer points out, âit is only in comparison with the normalcy of use that non-use has social and political significance.â Because a fundamental component of social media content is shared images, social media refusal relies on the declaration of dignity images by a former user. ... Though the intention behind social media is the connection of all the worldâs individuals, it merely creates an alienating and distant copy of reality to be skimmed and scanned. ... In order to remedy the post-Internet condition, Crispin proposes that Web users âmore fully embrace directness, earnestness and sincerity. This applies to not only what we make and do, but what we support indirectly through our actions.â Critical points made by Debord he presents as fitting responses to bleak truths. âThe immense accumulation of spectacles is not life,â Crispin writes. âMere appearance is the negation of life and must be inverted into the real. The totalitarian management of the conditions of existence must be abolished.â















