Itās not new information, though. Itās misinformation.
First, itās not that new.
Did you know that there was a time in U.S. historyāwhich is by definition recent historyāwhen a corporation was generally intended to have some sort ofĀ public interestĀ that they served? I mean, thatās the whole point of allowing corporations to form. Corporations are recognized by the commonwealth or state, and this recognition is not a right but a privilege, in exchange for which the state (representing the people) is allowed to ask, āSo what does this do for everyone else?ā
The way the economy is now is a direct result of a shift away from this thinking and to one where a corporation is an entity unto itself whose first, last, and only concern is an ever-increasing stream of profits. What youāre calling ābenevolent capitalismā isnāt benevolent at all. Itās a pure profit/loss calculation designed to distract fromānot even paper over or stick a band-aid onāthe problems capitalism creates. And the fact that youāre here championing it as ābenevolent capitalismā is a sign of how ell itās working.
Letās take Toms, as one example. The shoe thatās a cause. Buy a pair of trendy shoes, and a pair of trendy shoes will be given away to someone somewhere in the world who canāt afford them.
Thatās not genuine benevolence. Thatās sellingĀ you, the consumer, on the idea thatĀ youĀ can be benevolent by buying shoes, that the act of purchasing these shoes is an act of charity. The reality is that their model is an inefficient means of addressing the problems on the ground that shoelessness represents, and severely disrupts the local economies of the locations selected for benevolence.
(Imagine what it does to the local shoemakers, for instance.)
The supposed act of charity is just a value add to convince you to spend your money on these shoes instead of some other shoes. Itās no different than putting a prize in a box of cereal.
Heck, you want to see how malevolent this is?
Go ask a multinational corporation that makes shoes or other garments to double the wages of their workers. Theyāll tell you they canāt afford it, that itās not possible, that consumers wonāt stand for it, that youāll drive them out of business and then no one will have wages.
But the fact that a company can give away one item for every item sold shows you what a lie this is. A one-for-one giving model represents double the cost of labor andĀ materials for each unit that is sold for revenue. Doubling wages would only double the labor.
So why are companies willing to give their products away (and throw them away, destroy unused industry with bleach and razors to render them unsalvageable, et cetera) but theyāre not willing to pay their workers more?
Because capitalism is the opposite of benevolence.
āCharityā is by definition exemplary, above and beyond, extraordinary, extra. āCharityā is not something that people are entitled to. You give people a shirt or shoes or some food and call it charity, and youāre setting up an expectation that you can and will control the stream of largesse in the future, and anything and everything you give should be considered a boon from on high.
On the other hand, once you start paying your workers a higher wage, youāre creating an expectation. Youāre admitting that their labor is more valuable to you than you were previously willing to admit, and itās hard to walk that back.
Plus, when people have enough money for their basic needs, theyāre smarter and stronger and warier and more comfortable with pushing back instead of being steamrolled over. They have time and money to pursue education. They can save money up and maybe move away. They can escape from the system that depends on a steady flow of forced or near-forced labor.
So companies will do charitable ābuy one, give oneā and marketing ābuy one, get oneā even though these things by definition double the overhead per unit, but they wonāt do anything that makes a lasting difference in the standard of living for the people.
Capitalism has redefined the world so that the baseline of ethics is āHow much money can we make?ā and every little good deed over and above that is saintly.
But thereās nothing benevolent about throwing a scrap of bread to someone whoās starving in a ditch because you ran them out of their home in the first place.