How OTT Platform is changing the online video landscape?
If you are familiar with the world of online video, you may have noticed the acronym OTT. Consider coming home from work and looking for a show to watch on Netflix. Learn a new recipe on any YouTube channel. Rent a movie on Google Play Movies to watch over the weekend. We bet you have experienced at least one of these three examples!
Using an OTT Platform is a concept that emerges as an alternative to cable or satellite television, looking for a new way to entertain the audience. And it refers to all video content that can be distributed online without the need for a TV service provider.
Think about big video distribution platforms like YouTube and how the way they produce and consume content, especially video, has changed fast. Now, in addition to consuming content, âeveryday peopleâ as well as small, medium and large companies, are able to be active producers and distributors of content.
This turnaround in the audiovisual world was mainly due to the arrival of streaming technology, bringing the possibility of watching a video without the need to download the files. Thatâs how OTT Internet video distribution began, with the ability to watch as many videos as you like, anywhere in the world and on any device!
Nowadays, anyone who has a device to record (it can be a mobile phone!) and internet access can generate content and distribute their videos on streaming platforms such as YouTube, paid platforms or even creating their own Web TV.
The corporate world has adapted to this reality, and many companies have begun to create their own OTT platform to distribute their content, whether itâs for internal communication, focusing only on employees, or for external communications, with content that is relevant to the business.
How to create your own OTT Platform?
1. Choose OTT Video Format
First of all, you have to decide which type of OTT video you want to work on: live or VOD. Remember that depending on your strategy the choice maybe for both. Below know more about them:
a) Live
Live is a live webcast, so the video is recorded and distributed in real-time.
Itâs a format that social networks have been working on most actively for a few years, highlighting the role of their users. Being live is already very popular on social networks like Facebook, Instagram, and YouTube.
Despite popularities among digital influencers, going live can be used for a variety of other purposes, such as broadcasting lectures, courses, webinars, concerts, and events. Whatâs more, going live is a great way to generate interaction with your audience.
b) VOD
The acronym for video on demand, VOD is a video that is recorded before it airs. Therefore, in this format, unlike going live, there may be video edits and rewrites of some parts to deliver better final content.
This is the most common video format as we are more used to consuming it in movies, series and other videos within Netflix and YouTube, for example.
Video on demand gets its name precisely because viewers decide what they want to watch and when they want to watch, without relying on a fixed schedule.
2. Choose a business model
Now is the time to choose the business model that will be used on your OTT platform to make it profitable. Take a look at the three types of business models available for online video and try to choose the one that best fits your reality:
a) TVOD or Transactional: This is the model commonly known as pay-per-view, i.e. the customer only pays for the content they consume without the need for a subscription.
b) SVOD or Subscription: This model already works by subscription, so you can make periodic charges, usually made monthly, semi-annually or annually.
c) AOTT or Advertising: The revenue source for this business model comes from placing ads within the videos or within the platform.
3. Choose platform
The time has come to think about how your OTT platform will be structured. If you have a good team of developers and knowledge about it, you can build the platform internally and from scratch.
But as this is not true in most cases, as it may lack the manpower or know-how, there are platform options on the market that make it easier for you to do your job.
Will OTT make traditional television disappear?
Traditional television will not disappear, simply creating content is now a challenge for the studios, since they must create attractive and quality content to keep the audience connected. Â













