19 Facebook Hacks to Instantly Improve Small Business Reach
19 Facebook Hacks to Instantly Improve Your Small Business Reach 1. Get Your Correct NAP on the Page NAP stands for Name, Address, and Phone number. If you’ve ever gotten your business listed online (and I sure hope you have) you probably had to submit your NAP to the director's You have to do the same thing for your Facebook page, and it has to be consistent with all your other listings or your overall search ranking will suffer.
Make sure all numbers, spelling, and abbreviations match.
2. Use Long Tail Keywords In Your Description and Posts For those not familiar with SEO speak, long-tail keywords simply refer to longer, more specific terms people use to find information. Though it’s usually not something you expect to be mentioned in a post about social media, it does mutter See what happens when I search for the broad term “nutrition” versus the longer search term “vegetarian nutrition” and even longer “vegetarian nutrition for athletes. "With each variation, I’m presented with different results. Notice how for each search the keywords are highlighted.
To get found by the customers you want, you’ll have to make your page appear as relevant as possible to what they’re looking for.
Get focused on what your customers search for, and the words they use when searching, and then model your page and content after that.
Going after specific longer search terms not only helps you rank but also ensures that your audience is extremely focused and is a perfect match for your business, this will boost conversion rates and engagement, which will, in turn, boost your Facebook page.
3. Put Keywords In Strategic Places Just like in SEO, where you place your keywords on your Facebook page matters. The areas that hold the most relevance for search are:
Page name: Don’t let this put you off branding though (stay true to your brand) About Section: This shows as your page description on Google Your posts: Pretty clear, but again - your posts matter 4. Link To Your Facebook Page from your Other Channels Again we see similarities between your Facebook page and your website. The more links pointing back to your Facebook page the higher it will rank for search terms.
The easiest way to get backlinks for your page is to link to your Facebook page from your other channels, like your website, Twitter account, Youtube channel, and even in your bio
Important note: Starbucks backlinks to all of its accounts from YouTube.
5. Add Reviews You already know reviews boost credibility, trust, and sales. In fact, according to Bright Local, 85% of consumers trust online reviews as much as personal recommendations, and consumers read an average of 7 reviews before trusting a business.
The importance of reviews doesn’t stop there. They also increase your page’s chances of appearing in search results on Google and Facebook.
So start prioritizing reviews, because believe it or not, they’re not hard to get.
The same study by Bright Local revealed that 68% of consumers will give a local business review when asked.
Add More Visual Content We learn better from visual content and it sticks in our memory.
But the real kicker is that visual content is 40X more likely to get shared on social media than other types of content.
That’s mind-blowing.
6. Use Original Images In your Cover Photo
Your cover photo is the first thing your page visitors will see. Remember, first impressions are everything.
Try to not use stock images. Select images that are in line with your company and its values. Let the visitor know what you’re about right from the start.
