Week 4 post 2
The article “Three reasons junk news spreads quickly across social media” is an article that discussed algorithms, advertising and exposure. These are the 3 reasons why junk news is able to spread so quickly. Â
Algorithms are interesting because these are more based on what is popular and not by what is right or wrong. These are things that we want to see or so they guess we want to see because other people are reading it. One example is Tik Tok. Tik Tok is set up where if someone is getting a lot of views that you will most likely see it on your page as well. No matter the contents tik tok thinks you want to see it because everyone else saw it. Tik tok also uses your history in order to find out what videos it wants to show you. If you watch a full video of something or interact with a video on there it will give you a similar video.Â
When it comes to advertising, it collects the data we have and it is sold. This is where I think our privacy is compromised the most because we are basically selling our interest and other personal information. Advertising definitely taps into our personal lives in order to get our attention, and it rewards viral content. I think I see this most when it comes to titles in articles. Advertising goal is to get people to click on it. If I see a title that has a strategic message or is a popular conversation then no matter what I’ll click on it just to find out they were over exaggerating the title and it was worded in a way to get a reaction out of me.Â
Exposure is where users are targeted and uses their information preferences to expose them. For example with political content. If I share and or interact with a post about being on a certain side to a party then I will automatically get other posts for that party. Only because they want to strengthen the relationship that they know I have with the party.Â
All these cause false information to spread intensely. We are gullible to everything we see on the internet and we need to be aware of the accuracy behind the information. The internet is watching our every move and that can benefit and hurt us at the same time. We can respond to these by doing background checks in order to make sure they are sharing relevant, and real information.
I get what you are saying about algorithms but I think its more specific than that especially on tik tik, I think tik tok gets more tailored with the more you watch and they really only show you the viral videos of the content you like and kind of block out others, so I believe tik tok algorithms are truly based on what you like, how long you will watch a video as well, I think they notice those types of things even of you don't like the video how much of the video you watch can effect your timeline on there.



















