McLoughlinās comments hit at another bleak possibility: Viewers may hardly see MrBeast having fun in his videos because heās not actually having a good time. In podcasts, Donaldson tells hosts that he goes so hard, he wonāt stop working until he burns out and isnāt able to do anything at all. With a laugh, he admits that he has a mental breakdown āevery other week.ā If he ever stops for a breather, he says, he gets depressed. MrBeast is so laser-focused on generating content on YouTube that he describes his personality as āYouTube.ā He acknowledges that this brutal approach to videos, which has cratered many creators over the years, is not healthy. āPeople shouldnāt be like me. I donāt have a life, I donāt have a personality,ā he said in a podcast recorded in 2023.
Where this gets even stickier is knowing what makes any of it possible. MrBeastās videos are so expensive, with budgets in the millions, that he can barely afford them. The main channelĀ often operates at a loss, which is part of why his business has expanded to include food items that can be bought multiple times ā and therefore have a higher profit margin. But from the very start of his career as a YouTuber, MrBeastās funds come from sponsorship brands who are happy to drop cash for a viral video that covertly acts as advertisement. Though heās been under scrutiny for his part in the warping of YouTube as a content ecosystem, you will never see something outwardly controversial or offensive in a MrBeast video. For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos āĀ what if a viewer didnāt get it and stopped watching?Ā Donaldson might very well be an advertiserās absolute dream, the logical endpoint of an internet thatās been flattened into a samey, straightforward sludge of optimized content.
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