Tana I Hoffman

Facebook is pushing Graph Search out to more users everyday. While optimizing your pages for Facebook search is nothing new, updating a few areas of your page, mainly categories and keywords, will help your visitors find you more easily with this new feature. 

Categories and sub-categories are often overlooked when a page is created but with Graph Search this attribute will become one of the most important elements of your page. Graph Search uses these distinctions to filter and index its results. So do yourself a favor and update your group, category, and sub-categories to accurately define your page. This can be done on the page settings tab. Also, note that local pages are allowed three sub-categories, so use them all! 

Make sure the address is updated and correct. Not only is this important as a keyword, but also because users have the option to search for pages their friends like. 

Again, Facebook uses keywords, so make sure your page's About section is riddled with them. 

Spend a little extra time on your photos! Tagging your photos and adding a short description (read: keywords) can give your page more presence when users search for photos in certain locations or regarding a particular topic. 

Well, it’s official. I put my notice in at Winter Park Resort and I am leaving my full time salaried job to venture off to yet another mountain range in search of bigger lines and deeper pow. While I’m sad to leave my team at WP, I am excited to connect with new industry professionals, further my career, and push my limits on snow.  Here’s to new stories, a change of pace, and hopefully a better snow year than I just experienced in Colorado.