Keurig Kold makes classic Cokes (allegedly)
In the post-Keurig world of coffee, things have not been the same. The ability for drinkers to control their joe consumption on a cup-to-cup basis offered new possibilities, liberating them from the tyranny of drip machineâs large carafes or the tediousness of a French press.
(Although, disclaimer: if you havenât tasted a well-done French press brew, you should.)
In the last 12 to 18 months, however, Keurigâs sales have fallen off and the companyâs stock prices has fallen by more than 50 percent. Apparently, the single-serving stampede has slowed, at least when it comes to coffee singles.
Companiesââincluding Keurigââare now turning their attention to other beverages in hopes of sustaining the single-serve success.
As we mentioned on the podcast, the most notable of these might be the Bartesian, one of several new products that crafts quick cocktails in a single-serve-style machine. The maker is still in the preliminary stage (with plans for release late this year) but can be pre-ordered for a pricey $399.
The important question, though: how good are the drinks? Buzzfeed had a chance to taste and review the machine, and they came away less than impressed. The drinks tasted, well, like theyâd been made in a machine, either coming off a little synthetic, too sweet, or too watery.
There are other boozy options as well (some also mentioned on the podcast), but the takeaway from early iterations seems clear: make your own drinkâat least until the 2.0 versions come around.
On the non-alcoholic drink front, Keurig is attempting to get back some ground with the release of the Keurig Kold, which gives users the ability to make their own cold beverages, from sodas to juices to teas. This means you can make a classic Coca-Cola at home. (Weâre not sure how Walter White would feel about this.)
The Kold has been in development for a few years and represents a bold bet for the company in trying to recover from a couple years of disappointing finances. It comes at the same time as Keurigâs partnership with Campbellâs, which, in hopes to create a new use for the older hot-beverage machines, can make hot, on-the-go cups of soup from packets of food and broth.
Still, neither seems very exciting, as the cost of the Kold runs from $299 to $369 and its individual drink pods cost more than buying cans or bottles of soda at the grocery storeââlikewise for the individual packets of soup. The choice is yours.
Seeing the evolution of single-serve beverages and their makers has been interesting, but getting away from hot drinks appears to have reaped some diminished returns for such companies.Â
The (we havenât actually tried this) Verdict: At this point, the Kold seems like a straight-up unnecessary invention given the alternative choices that exist on the market.Â
Weâll be interested to see how successfulââor notââit becomes. Weâll be even more interested to see what, if anything, comes next.